How to Avoid “Name Slop”: Why AI-Generated Names Fail & What to Do About It

Why Getting a Trademark Registration Is So Much Harder

DuPont & Polaroid Factors: Infringement and Likelihood of Confusion

How To Avoid Getting Sued?

How to Read A USPTO Trademark Registration

How To Use Your Trademark Correctly

Trademark Law and Naming Strategy: Why Distinctive Names Matter

Knockout vs Clearance Search: What You NEED To Know!

Trademark and Copyright Symbols When to use TM, Ⓡ , and ©

Understanding Trademark Classes

Is a USPTO Search Good Enough? (Trademark Guide)

USPTO Trademark Search Pros, Cons, and Watch-outs

Non-Alcoholic Beverage Names That Actually Work!

Naming: When You Need a Detailed Creative Brief

Creative Briefs & Their Role in Name Development

AI Naming: The Right Way to Use AI for Brand and Product Names

The Naming Experts: Over 30 Years of Brand-Building Success

Branding & Naming Guidelines: 10 Common Mistakes & How To Fix Them

40 Years of Naming: What I Learned Building a Creative Naming Agency

Naming Hacks for Success in the AI Age

What's Your Brand Name Worth?

AI Naming Strategies: Prompt Like a Pro for Better Brands

Your Slogan is your Fountain of Youth

The One Thing You Need for is a Truly Great Name

AI is your Coach, not your Substitute

AI and the Future of Naming: How Personalization and Expertise Drive Success

AI and Naming in 2025: Bleeding Creativity with Human Intuition

Sweet or Spooky The Best and Worst Halloween Candy Names

Sierra Mist-Information: Trademarks, Copyrights, and Fact Checking

From Brainstorm to Brand: A Client’s Journey

Trademark Awareness: Very Demure, Very Mindful

Naming Systems Strategy and Hierarchy

Effective Naming and Branding Strategies

The Art of Naming: Elevating your Brand

Taglines and AI: Navigating Branding in a Digital Age

Navigating the Edge: Balancing Edgy Names and Brand Strategy

5 Common Naming Mistakes

The Art of Naming: Insights from NameStormers

Mastering the Art of Naming: Insights from Laura Schroeder

Mastering the Art of Naming: Insights from Laura Schroeder

Navigating Name Conflicts: Can Your Brand Share a Name with Another Company?

No Name Negativity

Managing Opinions of Names

NameStormers’ Superpowers & What to Look for in an Agency

AI’s Leveling the Business Playing Field

Social Media Handles - From a Naming Perspective

Finding a Domain Name

Naming is Changing

Should you change your company name?

Naming in China

Naming System: Branded House vs. House of Brands

Naughty Naming - Words not allowed in your business name

Who is your Personal Brand Name for?

Names that cut through the Clutter

Will AI take your job?

Is AI More like Oxygen or Fire?

Protecting Your Name from Theft

5 Personal Brand Name Styles

How to Validate Your Name

The Most Important Thing in Naming