Win by being the brand that AI wants to quote - Tom Vaughton

Make your value clear and undeniable as soon as your page is opened – with Sara Fernández Carmona

Be proud of what you are putting out into the world – with Anna Bravington

Zero in on bottom-of-funnel – with Araminta Robertson

Share your research findings to reach more users – with Rosemary Osuoha

Focus on building topical authority in 2026 - Brandon Leibowitz

Utilise SEO but preserve the human element – with Ahmed Bhula

Show expertise and trustworthiness through high-quality content – with Valentina Stragliotto

Earn your authority through real, human expertise – with Isa Lavahun

Write from real, authentic human experience – with Greg Gifford

Technical, on-page, and off-page remain the fundamental SEO building blocks - Nick Musica

Think multimodally – with Irina Papuc

Produce content in the mediums that surface in AI-driven results – with Katherine Nwanorue

Get more value from your visuals – with Desmond Boateng

Make sure machines truly see your brand and your product – with Myriam Jessier

Stop designing SEO pages as AI encyclopedias - Kirsty McLellan

Build community to bring together the worlds of AI and SEO – with Tory Gray

Get human users talking to build authority with AI – with Jon Mest

Create your own branded subreddit – with Chris Meabe

Find a community where you can start showing up for your audience – with Erin Simmons

Keep content fresh and effective - Richard George

Redefine discoverability and understand your consumers – with Andrew Stubbs

Discover where AI is going to fit into your customer journey – with Christopher Hofman Laursen

Expand your understanding of clustering – with Gianluca Fiorelli

Investigate your audience, and discover how user intent is changing – with Becky Simms

Be where your users are - João Pereira

Switch seats with your customers to discover how they search – with Eli Schwartz

Make your writing into mixtapes, for real people – with Will Slater

Stand out and survive by focussing on user intent – with Melissa Popp

Slow down and keep your eyes on the end user – with Vince Nero

Make sure you aren't losing customers unnecessarily - Alun Lucas

Prioritise the person beyond the screen – with Ebere Cecilia Jonathan

Integrate with UX to create content for real people – with Sanja Markovic

Make your content into assets by creating for the user – with Ashley Segura

Be in the right place at the right time – with Ryan Jones

Treat your brand as a multi-platform entity in 2026 - Bengu Sarica Dincer

Learn more about the generation you’re targeting – with Izabela Janczak

Get hyper-specific about your ICP – with Casie Gillette

Understand your users through research and query semantics – with Lazarina Stoy

Focus on your audience to avoid getting bogged down – with Emina Demiri-Watson

In an AI-heavy world, localized and culturally aware content is essential - Silvi Nuñez

Learn who your audience is and find out where they are – with Travis Tallent

Keep doing proper SEO – with Tin Đudajek

Don’t throw away all of your best practices – with Greg Heilers

Avoid shiny toy syndrome – with Anthony Barone

Brand is back and it’s bigger than before - CJ Emson

Stop chasing what’s new and start mastering what’s timeless – with Nitin Manchanda

Focus on what hasn’t changed – with Simon Cox

Follow traditional SEO best practices – with Bill Hartzer

Take it back to the old school – with Gordon Meagher

Prioritise video-led, verifiable content in 2026 - Daphne Monro

Succeed in AI SEO with SEO fundamentals – with Olga Zarr

The VISIBLE Framework for LLM and AIO Visibility - Nikki Halliwell

Customise AI to automate your processes – with Victoria Olsina

Turn AI from a problem to a partner – with Giulia Panozzo

How to have fun with content formats in 2026 - Carla Dobson Elliott

Learn, test, and increase productivity with AI – with Rana Abu Quba Chamsi

Learn how to learn – with Sante Achille

Optimize your AI shadow – with Rose Tero

Tidy up your online presence for the eyes of AI – with Dani Leitner