Since 2008, Al Badia, the prestigious Arabic publication, devoted to bringing the latest news and views
on the equestrian world, Polo sporting and lifestyle. It is a tribute to the age-old passion for the
thoroughbred, an integral part of the rich Arabian culture. Al Badia focuses on the highly valued sport of
horseracing, including information about events taking place in the region and services sought by the
equestrian world. Besides being a specialized lifestyle magazine to meet the refined taste of the
equestrian community, it features a wide range of information, including very exclusive coverage like
interviews of the Sheikhs and the who’s who of the Arab world.Widely circulated across the Gulf & Middle East, Al Badia targets the crème de la crème of the society. It is a good media platform to showcase premium brands, as it has a wide readership comprising sports enthusiasts, eminent personalities and royalty
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