Welcome to Athina Decode with Shagorika Heryani.

I’m a cultural strategist and founder of Athina, a platform where business meets culture.
Here, I decode the hidden patterns shaping brands, consumers, and leaders across India, the UAE, and beyond.

Each video goes beyond headlines to reveal the psychology, culture, and strategy driving modern marketing and human behavior.
You’ll learn how ideas become movements and how brands build meaning in a changing world.

🔍 Expect:
• Deep dives into brand strategy, marketing, and culture
• Insights on consumer psychology and decision-making
• Breakdowns of trends shaping our future economy
• Perspectives you won’t find in the news cycle

Whether you’re a curious thinker, business leader, or creator, this channel helps you see the world with sharper clarity.

👉 Subscribe for ideas that challenge, provoke, and expand the way you think.
📌 New videos every week, decoding the patterns behind people, brands, and culture.