Today, @Official_ArijitSingh took to his Instagram to announce that he won’t be taking on any playback singing projects anymore. While he did not add any other details, seemingly, he is planning on focusing on his independent career going forward.
For those who have not been smitten by @anuvjain's music yet, he remains a puzzle. From outside his fandom, he seems like an artist whose music sounds too simple, too familiar to inspire the kind of devotion that it clearly does.
But on the other hand, the numbers are unmistakable. On Spotify alone, he has well over 2.5 billion total streams across his catalogue. In his last tour in 2023, he sold over 9000 tickets in Mumbai alone. By every measurable metric, this is a major Indian pop star.
In our latest video essay, we attempt to understand why he worked, and why he continues to work, long after novelty wears off for most.
His numbers are unmistakable. On Spotify alone, he has well over 2.5 billion total streams across his catalogue. His biggest song, which was also his debut song, has crossed a billion streams across platforms. In his last tour in 2023, he sold over 9000 tickets in Mumbai alone.
By every measurable metric, this is a major Indian pop star. In our upcoming video, we try to understand what has lent to his quick rise to the top!
Hi everyone, welcome to our new YouTube Community. Now you can post on our channel too. To get started, tell me in a post what you'd like to see next on the channel.
We’ve published a 12-minute long video essay on the evolution of the Indian item song, its roots in Bollywood history, and its far-reaching impact on Indian music, cinema, and pop culture.
Congratulations to Seedhe Maut on completing ten years!
Their debut album ‘Bayaan’ noticeably shifted the landscape of Indian hip-hop. Ten years into their journey as a duo, through this video essay, we dive deep into the iconic record that redefined lyrical excellence in the Desi rap scene.
@divyamsodhi is a singer from Karnal, who has been moving between Delhi and Mumbai for work as a full-time musician. In our Introductions vlog, where he drove us down to his hometown, he talks about how crucial these visits are for him, his sanity and his creativity.
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SOOKA
Today, @Official_ArijitSingh took to his Instagram to announce that he won’t be taking on any playback singing projects anymore. While he did not add any other details, seemingly, he is planning on focusing on his independent career going forward.
1 hour ago (edited) | [YT] | 2
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SOOKA
For those who have not been smitten by @anuvjain's music yet, he remains a puzzle. From outside his fandom, he seems like an artist whose music sounds too simple, too familiar to inspire the kind of devotion that it clearly does.
But on the other hand, the numbers are unmistakable. On Spotify alone, he has well over 2.5 billion total streams across his catalogue. In his last tour in 2023, he sold over 9000 tickets in Mumbai alone. By every measurable metric, this is a major Indian pop star.
In our latest video essay, we attempt to understand why he worked, and why he continues to work, long after novelty wears off for most.
Watch now on our youtube channel: https://youtu.be/1lVoDKEgx8I
1 week ago | [YT] | 2
View 0 replies
SOOKA
His numbers are unmistakable. On Spotify alone, he has well over 2.5 billion total streams across his catalogue. His biggest song, which was also his debut song, has crossed a billion streams across platforms. In his last tour in 2023, he sold over 9000 tickets in Mumbai alone.
By every measurable metric, this is a major Indian pop star. In our upcoming video, we try to understand what has lent to his quick rise to the top!
1 week ago | [YT] | 5
View 0 replies
SOOKA
Hi everyone, welcome to our new YouTube Community. Now you can post on our channel too. To get started, tell me in a post what you'd like to see next on the channel.
Visit my Community: youtube.com/@SookaMag/community
1 week ago | [YT] | 1
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SOOKA
The love for our 'Dhurandhar' soundtrack breakdown has been incredible! Thank you for watching, sharing, and engaging with it.
We’re following it up with a new video essay this Monday: an artist profile of a major Indian pop star.
Before that goes live, we want to hear from you — what do you want to see more of on this channel?
1 week ago | [YT] | 38
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SOOKA
We’ve published a 12-minute long video essay on the evolution of the Indian item song, its roots in Bollywood history, and its far-reaching impact on Indian music, cinema, and pop culture.
Watch now: youtube.com/playlist?list=PLp...
2 months ago | [YT] | 5
View 0 replies
SOOKA
Watch a supercut of indian musicians talking about their ways and opinions around the music business of India! Out now our channel.
2 months ago | [YT] | 2
View 0 replies
SOOKA
Congratulations to Seedhe Maut on completing ten years!
Their debut album ‘Bayaan’ noticeably shifted the landscape of Indian hip-hop. Ten years into their journey as a duo, through this video essay, we dive deep into the iconic record that redefined lyrical excellence in the Desi rap scene.
Watch the full video here: linktr.ee/sooka.mag
4 months ago | [YT] | 8
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SOOKA
We spent a rainy day in Mirik, Darjeeling, sipping the best tea with @ApurvaTamang, going over his career, new music and industry chatter.
Watch the full video now: linktr.ee/sooka.mag
5 months ago | [YT] | 17
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SOOKA
@divyamsodhi is a singer from Karnal, who has been moving between Delhi and Mumbai for work as a full-time musician. In our Introductions vlog, where he drove us down to his hometown, he talks about how crucial these visits are for him, his sanity and his creativity.
Watch here: appopener.com/yt/bje114gkg
5 months ago | [YT] | 3
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