Alex Berman

Most people only know about primary, promotions and spam. But did you know there's a hidden inbox called the Shadow Spam Box?

And it's where the vast majority of emails truly end up - 100 times more than all your other inboxes combined.

Previously, this was reserved for scammers, "adult" content, pills, and stuff like that.

But recently, Google changed its spam detection system.

Now it's powered by AI - which, as you probably know, isn't perfect.

Here's why this matters:

The Shadow Spam Box is a black hole.

You can't access it, and you won't even know your emails are going there.

One of my Galadon Gold clients recently realized his invoices were disappearing - not in spam, just gone.

They were ending up in Shadow Spam.

Another Galadon Gold member who joined yesterday, runs 1,800 Google Workspace accounts sending 10,000 cold emails a day.

Six months ago, this worked great.

Now?

His meeting booking rate dropped to 0.01% overnight.

Why?

Because Google's AI associates and flags emails aggressively - even if you:

* Use heavy spintax

* Rotate your domain names

* Change landing pages

Google sees everything, creating "email hashes" and marking you as spam instantly.

The fix?

Custom infrastructure.

That means running dedicated SMTP servers separate from mainstream providers like Google or Outlook.

It involves:

* Hosting your own SMTP servers or using dedicated third-party servers specifically designed for bulk emailing.

* Using properly warmed-up dedicated IP addresses that aren't shared with any other sender.

* Employing specialized sending software with high upfront fees to try and precisely control sending behavior and reputation.

* Actively managing sender reputation with advanced authentication setups (SPF, DKIM, DMARC), monitoring feedback loops, and adjusting sending volume based on deliverability metrics.

Unlike simply buying more Google Workspace accounts - which still lets Google easily trace and block your emails - true custom infrastructure gives you complete control over email delivery, reputation management, and inbox placement.

If you care about cold email deliverability in 2025, Galadon Gold is the most practical way to handle it.

Our training covers everything you need to succeed in today's email environment so that your emails will start working... or start working again.

You also get exclusive access to our custom email infrastructure - available as an optional add-on - which has been rigorously tested to maximize deliverability...

We send over a million emails a month and deliverability is night and day better than using the way that used to work.

If you're tired of your campaigns disappearing into the Shadow Spam Box, Galadon Gold is your best move.

Let's get this going. Apply now.

Talk soon,
-Alex

7 hours ago | [YT] | 0

Alex Berman

Two years ago, I had a course called StartYourSaaS.

I was riding high off our last acquisition and feeling invincible.

I figured I could get a SaaS built and sold fast enough to make an interesting course.

We sold around $20,000 to $30,000 worth of these courses, added all the students into our Slack community, and I dove into building my SaaS.

Started building, hiring devs, reporting progress.

Fast forward to February of 2025 - about a year and a half after launching StartYourSaaS - I still didn't have a SaaS with revenue.

I'd sent cold emails, booked meetings, but they never converted because the software wasn't built.

We got in rooms with multi-million-dollar companies who wanted our solution, but we couldn't demo it because it didn't work.

In our private community, people got frustrated: "Where's the SaaS? Where's the SaaS?"

The pressure was on, and you can't just leave your people hanging.

So, I wrote what's called a "post-mortem" in the startup world - a blog explaining why the business failed.

I thought that would be my easy out.

Write the post-mortem, people say, "Oh, he couldn't do it," and move on.

They did.

Nobody was really mad.

They understood.

But something stuck with me.

In that post-mortem, I wrote that my biggest weakness wasn't sales - I could close deals.

It wasn't marketing - I could generate leads.

It was product.

Building the SaaS...

I compared it to building a house without knowing construction, something else I can't do.

Writing those lines planted a seed: I was failing because I didn't know how to code.

When the universe or God gives you that clarity, you'd be stupid not to listen.

Here's how you identify your weaknesses:

State a dream - name a big thing "at random."

My first three thoughts were run for president, start a billion dollar company and become a famous rock star.

These dreams aren't random. They're insights into your psyche.

My three dreams might be totally different from yours.

Why did I pick "start a billion-dollar SaaS company" instead of "become a supermodel" or "win a nobel prize?"

That choice reveals something about me.

Once you've stated a dream, dissect it.

Let's take starting a billion-dollar SaaS company.

My first thought is: "I don't want to manage people."

One level deeper: "I'm scared what that might look like."

Another level deeper: "When I'm finally that successful, it might be too much pressure."

At this point, my operating system kicks in and rewrites the negative thought into something manageable, but yours might keep going.

Sit with whatever you uncover.

That's how you find your weaknesses.

I'm not saying you need to immediately tackle them - I didn't for about a month.

But once you see your weakness clearly, it's inescapable.

You have to solve it.

About a month later, I started building micro-tools and improving Galadon.

I turned Galadon from a failed AI live-chat SaaS into a suite of valuable tools.

Eventually, I rolled the mastermind into it, making it the premium service tier.

That move meant I had a profitable SaaS - exactly what I'd promised.

I'm not revealing Galadon Gold's revenue here - not yet - but the point is, I patched my hole.

In the last four days, I built a new SaaS without hiring a developer.

I'm keeping this one secret for now, although maybe you guessed it since I shared glimpses recently.

It's fully functional, complete with user accounts, Stripe integration, databases - all the technical stuff that previously cost me over $280,000 real dollars.

It feels incredible because going into it, I thought it was impossible.

I'd bailed on similar projects before.

This time, we pulled it off.

That's what this post is about: patching your holes.

Identify your weaknesses, fix them.

Don't be the guy who says, "I don't know how to code, so I guess I'm screwed," or "I'm not good with girls, so I guess I'll die alone."

I unintentionally made those excuses, then I stopped...

Patch your weaknesses.

Fix your holes.

That's the game.

If you're serious about fixing your weaknesses, Galadon Gold is built specifically for people who want real results, fast.

We provide direct access, weekly live coaching calls, and unlimited personalized support.

Our elite team isn't just talking - they're operators actively crushing their own businesses and ready to help you crush yours.

It's time.

Talk soon,
Alex

1 day ago | [YT] | 2

Alex Berman

Over the weekend, I had an idea.

A brilliant, world-changing, money-printing idea.

I'm not going to tell you what it is just yet.

Follow the clues.

I'm intentionally not promoting it - for reasons you'll find out in six to eight months.

Here's the thing:

My first thought when this idea hit was, "I've built tons of free tools in the last 60 days, but I can't build working software that accepts payments. I don't know how."

And then I laughed.

Because four months ago, previous Alex would have accepted that limitation as truth.

The proof?

Since 2015, every software launch required hiring developers.

But now?

Everything's figureout-able.

Look, your issue probably isn't payment integration.

Maybe you're the absolute best at handling Databases, AWS servers, or whatever technical shit you love.

But what aren't you good at?

Why are you reading this post?

Are you bad at cold email?

Is your lead gen nonexistent?

Do you suck at marketing?

Have you put off sending cold emails because you're uncertain how Smartlead works?

Or is that me fishing?

Do you not know how to scrape leads from Apollo?

(ScraperCity rocks, by the way.)

Has that prevented you from generating leads?

Or maybe your email copy sucks?

But let's dig deeper:

Do you actually know how to do all this stuff, but fear's holding you back?

What if your campaign bombs?

Who cares?

You run another one...

You can figure it out.

And if you need help... join Galadon Gold.

1 day ago | [YT] | 2

Alex Berman

When I first started making content, I saw books like Seth Godin's The Dip or Purple Cow and thought:

"Do I need to come up with something like this? Some catchy, clever idea people will remember forever?"

But the more I chased big ideas, the more pointless it felt.

Because you know how you actually grow your business?

You wake up, write emails, and clearly tell potential customers exactly what you do.

That's literally it.

You don't need complicated guru tactics.

You don't need clever phrasing or jokes like the Hormozi-fan classic:

"Would you be opposed to meeting tomorrow at 6 AM at Chili's?"

But here's the twist: if you actually said something as absurd as "6 AM at Chili's," your conversion rate might go up - not because you used a guru's line, but because you made them laugh.

Humor sells.

Being memorable sells.

Being bold or polarizing - telling someone you're a Trump supporter, or making a joke that catches them off guard - works because it's authentic, aggressive, and memorable.

Gurus don't teach that.

They give you scripts, lines, and formulas that sound clever on paper but come off fake and forced in real life.

Those catchy, no-brainer offers - "We'll book you 5,000 meetings by next Monday or pay you $20,000 cash" - sound great, but six months later you're drowning in chargebacks, refunds, and angry clients.

The real answer isn't clever scripts or special tactics.

It's embarrassingly basic and flexible:

Go to a conference.

Walk up to someone and say, "Hey, I'm Michael. What do you do?"

They tell you, and inevitably ask you back.

Just clearly say what you do - no clever lines, no complicated phrasing.

If it doesn't land, that's fine.

Change it.

Adjust.

Say it differently next time.

Just keep iterating until something clicks.

You don't need a script.

Just pay attention to how people respond, and adjust accordingly.

That's the actual "formula": Talk clearly, listen closely, adjust regularly.

Repeat until people pay attention.

Everything else - guru frameworks, catchy lines, clever tricks - is noise at best, and actively harmful at worst.

The reality is painfully simple:

Wake up every day.

Clearly tell potential customers exactly how you can help them.

Pay attention.

Adjust as needed.

That's literally all you have to do.

Everything else is noise.

If you want help getting your message heard, join us now in Galadon Gold.

We help founders clearly and effectively tell potential customers exactly what they do - without any gimmicks or filler.

Are you in?

Talk soon,
Alex

3 days ago | [YT] | 11

Alex Berman

She had experience. She'd done cold email. She'd booked meetings before.

But she was acting like a beginner.

This happens a lot. I was on an onboarding call with a new Galadon Gold member:

People come in with real wins - actual execution- and for some reason, they're walking around like they're new.

Like they don't count yet.

She's trying to get back into lead gen.

Wants to help someone else.

So we're going back and forth - offers, messaging, tactics.

Then about 30 minutes in, she says:

"So… how do I impress them if I don't have a case study?"

I stopped.

I said, "Didn't you tell me at the start of this call that you ran cold email and booked meetings?"

She goes, "Yeah…"

"That's a case study."

She blinks.

"Oh… I guess that counts."

That's the disconnect.

She had already done what most cold email agencies can't: delivered.

But it didn't register.

She was about to hand half her business to some guy who sounded confident - while she'd already done the thing he couldn't.

And it got even better.

Her client had hired a marketing agency.

I asked, "How much are they charging?"

She said - thirty thousand dollars.

Then I asked, "How many meetings have they gotten so far?"

Her answer?

"I'd be surprised if they got ten."

So I asked, "Do you think you could get more than ten?"

She laughed.

"Of course. It's only ten meetings."

That's the punchline.

She was outperforming a $30K agency - and still talking like she had nothing to show.

She just forgot what she'd already proven.

Here's something I've never forgotten:

When I was just getting started, I paid $3,000 for a career coach while I had no job.

I told her I'd written a book in college.

Then I said, "But it only sold 300 copies."

She lost her mind.

"You sold three hundred copies?! That's incredible!"

And I just sat there, stunned.

Because to me, that book was a failure.

Something I should hide.

But to her, it was obvious: that's a win.

That's a case study.

And here's the real fix:

You have to sit with it.

If your brain keeps rejecting your own proof, the solution isn't more work - it's repetition.

You literally have to meditate on the case study.

Sit there and say:

I did it.
I made it happen.
I can do it again.

It might sound soft.

It's not.

I got trophies made.

Inc. 5000.
Golden Kitty.
Amazon Best Seller.
YEC.

Not because I'm full of myself.

Because if I don't see that stuff every day - I forget it happened.

So yeah, sit with it:

Let it land.

Feel it settle.

Hold it long enough that the voice in your head shuts up.

And when you're finally ready to put that power to work?

That's what Galadon Gold is for.

It's time.

Talk soon,
-Alex

4 days ago | [YT] | 9

Alex Berman

I sold my first blog, Music Process, for $20 on Craigslist back in 2012, while I was still in college.

Months of work, zero revenue, tons of effort - and someone paid just twenty bucks for it.

Honestly, it felt like a win.

"Hell yeah - I got my first acquisition!"

At the same time, it felt disappointing:

"It was ONLY worth 20 bucks?"

But also strangely validating:

"Wait - it was worth 20 bucks!!"

That weird mix taught me something I'd never forget:

The market doesn't care about anything you care about.

Imagine this:

You've been running your agency for a decade.

You genuinely believe you're building a multi-million dollar empire.

Then, you finally fill out valuation calculators, start listing your business, and receive actual offers - and the market coldly tells you it's worth $10,000.

In that moment, what do you actually do?

Do you sell it for $10,000, accepting the market's harsh reality?

Or do you cling desperately to your imagined millions, stubbornly believing that grinding harder - another decade - will magically increase your agency's value?

Because here's what's painful:

If you refuse to accept reality now, you risk waking up at 40 (or 50, or 60...) still grinding on the exact same business - still worth only $10,000.

All those extra years didn't increase your value.

They just wasted your life.

That's why selling - even for peanuts - is crucial.

It shatters your delusions and frees you to work on something better.

Here's what I'd recommend you do right now:

1. Take your agency today and list it on Acquire, Flippa, Empire Builders - anywhere like that

That entire process - as painful as it might feel - will instantly rip off the band-aid you've had stuck for years.

The moment you start seriously listing, you'll see your business clearly for the first time.

2. Accept that your business doesn't need to be perfect before listing it:

* You don't need SOPs
* You don't need a flawless profit margin or perfect churn
* You don't need "less than 10% of your revenue from any single client"

You don't need any of that shit - just list it exactly as it is.

3. Try to get more than a thousand bucks for it

I'm half-joking here, but also completely serious.

Your "multi-million-dollar agency" probably isn't worth anything near what you think it is.

But finding that out now is infinitely better than wasting another decade deluded about your company's true value.

We don't need to worry about what your next business is going to be yet.

Your next big idea will naturally emerge from the clarity you gain during this process.

Because what happens when you list your company for sale right now?

You finally break free from whatever hypnotic entrepreneurial spell you've been stuck in for the last 10 years.

That's how entrepreneurs really grow.

-Alex

P.S. If you actually just listed your business for sale, congratulations - you just did what 99% of founders are too scared to do. Now the real work starts: building something the market actually wants to buy. That's what we do inside Galadon Gold. Join here.

5 days ago | [YT] | 8

Alex Berman

People think they have a money problem.

You don't.

You have a taste problem.

$2,000 a month in Vegas gets you:

* A 1-bed shoebox in the nice part of town.
* A 2-bed house in the ghetto with bars on the windows.
* Or a 3-story house in a quiet suburb.

Same city.
Same price.
Wildly different outcomes.

And business is no different.

You throw $2,000 at:

* A booth at a boring conference → 0 leads
* A billboard on the freeway → people honk, maybe
* A hit piece of content + 4 months of cold email → flooded calendar, clients asking how to pay

Same budget.
Different taste.

Having taste is knowing what creates leverage.
What looks expensive but costs pennies.
What actually moves the needle.

Taste is not a luxury.
It's not a personality trait.
It's a survival skill.

And if you're sitting on $2K right now wondering, "Okay... where do I actually put it?"

Here's what better taste might look like:

1. Find someone you respect with an audience. Ask if you can pay them $500 to post about you

2. Use the $2K to fund 3 months of cold email - leads, sending, and getting meetings

3. Take $100 and do something weird that gets attention, and document the whole thing for YouTube and LinkedIn. Edit it yourself.

4. Go to the conference, skip the booth, hang out outside, and talk to people. $0.

You don't need more cash.

You need better taste.

Galadon Gold gives you plug-and-play systems for outbound, offer building, and targeting - built from what's worked across 14,000+ clients.

You get:

* Proven workflows for lead gen and cold email
* Prebuilt infrastructure to launch fast
* Templates that actually close deals
* Live tactical support when you want it

The systems work.

The support's there.

You just have to run it.

Start now.

6 days ago | [YT] | 13

Alex Berman

My mind just shifted.

A little while ago one of our coaches was on a Galadon Gold Member's call, talking about some robot-dog startup.

Raised $10M, millions spent in R&D, solid presales, no launch yet.

He deeply relates to that founder - because that's exactly the world he comes from - ambitious startups chasing unicorn dreams.

He knows firsthand how that game works and how founders win big.

But as he described that robot-dog founder, I realized something crucial about myself:

I'd never want to be that founder

Not because robot dogs are speculative (though they definitely are), but because of what being that founder means I'd have to do:

* Raising capital, recruiting specialized engineers, managing endless R&D cycles, and overseeing operations with no immediate market feedback.

* And if the product really succeeded, my greatest strengths - marketing and selling - would be irrelevant.

Think about it: businesses with extremely high demand and low supply don't even need marketing or sales.

Is Steve Jobs really that amazing of a salesman - or was he just the first guy to make a phone everyone needed?

Is Elon Musk an incredible car salesman?

Tesla doesn't even run ads.

The product is just that good.

That's when it clicked:

Entrepreneurship isn't one-size-fits-all.

You don't have to be the builder, the visionary, or even the guy with the big idea.

You don't have to raise money, recruit teams, or slog through product development cycles yourself.

Someone else can do that.

Your job isn't to figure out the "best" way to win - it's to figure out the best way you specifically can win, given who you are and how you play.

But what if nothing you've done feels like a clear strength?

What if every task seems equally draining?

The answer is to zoom in closer:

Maybe your sales calls feel exhausting - but does every second of them feel equally draining?

Maybe outreach feels tough - but is every tiny part of outreach equally tough?

Even if something overall feels hard, there are moments hidden within it where you're slightly better, slightly faster, or slightly more comfortable.

Maybe it's writing the emails (but not sending them).

Maybe it's researching leads (but not calling them).

These tiny details aren't small - they're your leverage points.

Notice them, isolate them, and lean in.

You don't have to guess your leverage.

Just zoom in, notice what's easier, and build out from there.

This is exactly why we built Galadon Gold

It's not another course or coaching program that tries to fit everyone into a single strategy.

Instead, we identify exactly what you're naturally good at - your hidden leverage points - and build your entire business around them.

If you're tired of guessing and ready to find your clarity, you need to be inside.

Join us now.

1 week ago | [YT] | 5

Alex Berman

There's a database called ISVWorld that charges $20,000/year to access niche SaaS companies.

ISVs (Independent Software Vendors) are software companies that sell into specific industries - like dentist CRMs, legal tech, or gym ERPs.

They're incredibly valuable because they're hubs.

I can spend decades selling to 100 law firms, or I can close 1 ISV and get 100 law firms right away.

So why are people paying $20K for a list… when those companies already list themselves online for free?

Here's how I cloned the same database in 5 minutes:

1. Go to Capterra and pick a niche (e.g. dental SaaS, legal tech, etc.)

2. Copy the full results page and paste it into ChatGPT with this prompt: "Extract all company names. One per line, in a code block."

3. Paste the output into a Google Sheet

4. I run a lead-gen automation that:

* Uses Google to find the decision-maker's LinkedIn
* Confirms the title with GPT
* Finds a verified email using ScraperCity
* Writes it all back to the Sheet

You've got two types of people in outbound:

* Those who pay $20K to access niche lead data because they think it's faster
* Those who overbuild, writing scrapers and complex flows that take hours to maintain

I don't do either.

I built a simple, fast system that finds, enriches, and verifies leads across any niche - without wasting time or money.

This exact system - and 20+ others like it - are included inside Galadon Gold.

You get 4 coaching calls every week, full access to every tool, unlimited community support, and real training from operators who actually run this stuff.

We build pipelines that close. Are you ready? Let's go.

Talk soon,
Alex

1 week ago | [YT] | 14

Alex Berman

Two smart people gave me advice last week.

Both sounded right.
Both were completely wrong.

First one:
"Alex, how much are you making from affiliates?"

I said, "A thousand a month."

She said, "You could be making $10,000. Just pitch more. Email your list every day."

Second one:
"Give a bigger discount on annual plans.
Get more cash up front. Fewer monthly customers. Better retention."

On paper? Smart.

In reality?

Even if I hit the $10K, what does it get me?

Sure, it's money. But it's short-term revenue tied to someone else's product.

$10K/month in affiliate = $10K
$10K/month in SaaS = $360K+ in value

That's the problem.

You don't lose because the advice fails...

You lose because it works - and you just traded $360K for $10K.

Same with annual discounts.

I've already done it. We charged $12K up front for the year.

People paid it.

But to sell those deals consistently, we needed closers.
Closers meant hiring. Hiring meant I stopped talking to customers.
And once I stopped talking to customers, we lost what makes this offer work.

Meanwhile, the client already paid - so six months in, there's no urgency.

No accountability. No pressure. Just drift.

We already ran the high-ticket version.

And it broke the system from the inside.

Bad advice doesn't sound bad.
It sounds like a shortcut.

"Chick-fil-A, sell beef burgers. You're leaving money on the table."

You look at Chick-fil-A and think - tight ops, great brand, fanatical customers. Now imagine if they added a burger.

Except… now what are they?

They're no longer "the chicken place."

They're Burger King with better service.

"Google, run more ads. You're printing a trillion - print two."

You know what happens if you click a MrBeast video and get three minutes of unskippable ads?

The first time, you sit through them.
The third time? You're done.

So when you see someone doing something that looks stupid...
turning down revenue, ignoring scale, refusing to optimize.

Don't assume they're wrong.
Assume they're protecting something you don't understand.

That's the real lesson.

Join Galadon Gold.

What we do is help you build a business that checks three boxes:

* ~95% margins
* Real ROI for clients
* Takes near-zero time to fulfill

You'll learn how to:

* Package offers that don't collapse under scale
* Sell with outbound at volume
* Deploy backend automations that replace labor
* Productize your best result

We run 4 live calls per week with coaching from people who run offers, not just talk about them.

When you join, you can book a 1-on-1 video call with me directly.

This is where you go if you want to stop being clever and start building something that prints.

Join Galadon Gold.

Talk soon,
Alex

1 week ago | [YT] | 6