Pr. Ahmed BENJELLOUN - Invidious

Pr. Ahmed BENJELLOUN

🎓 Apprendre – Comprendre – Réussir
📚 Contenus pédagogiques gratuits en accès libre

Cette chaîne propose des cours de marketing complets en open access, totalement gratuits, destinés principalement aux étudiants.
Vous y trouverez des vidéos longues de cours complets ainsi que des formats courts pédagogiques couvrant :
marketing de base, mix marketing, marketing stratégique, marketing digital, marketing territorial, communication et tendances du marketing.
Les contenus sont conçus pour aider les étudiants à comprendre les fondamentaux du marketing, maîtriser les concepts clés, préparer les examens et développer une vision stratégique adaptée aux évolutions actuelles du marketing et du digital.
Cette chaîne constitue un complément pédagogique gratuit aux cours universitaires et s’adresse également aux jeunes professionnels souhaitant renforcer leurs bases.

Ahmed Benjelloun
Enseignant-chercheur HDR | Consultant en marketing, innovation & stratégies digitales

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3:01

Exposé | DATA-DRIVEN MARKETING | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

15 views

2:23

Exposed | NEUROMARKETING | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

21 views

3:05

Presentation | Territorial Marketing | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

16 views

2:26

Exposé | Community Marketing | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

15 views

1:18

Presentation | Cross-cultural marketing | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

8 views

3:15

Presentation | Experiential Marketing 2 | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

9 views

2:16

Exposé | Niche Marketing | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

13 views

2:55

Exposé | Artificial Intelligence | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

3 views

2:12

Exposed | B2B Marketing | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

3 views

2:55

Presentation | Influencer Marketing | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

24 views

3:02

Presentation | Innovation Marketing | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

10 views

2:12

Presentation | Sustainable Marketing | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

7 views

4:42

Case Study | Startup Marketing | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

11 views

1:12

Exposed | Experiential Marketing | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

8 views

2:09

Exposé | Sensory Marketing | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

6 views

3:13

Presentation | Cross-Cultural Marketing | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

27 views

2:37

Presentation | Social Marketing | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

7 views

4:08

Presentation | Place Branding | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

30 views

2:35

Breakdown | Tribal Marketing | 2026

Pr. Ahmed BENJELLOUN

Shared 5 days ago

15 views

2:50

Branding & storytelling

Pr. Ahmed BENJELLOUN

Shared 5 days ago

38 views

7:27

🎓 ENCG Fes graduate? Why and how to be present on LinkedIn

Pr. Ahmed BENJELLOUN

Shared 2 months ago

48 views

7:02

🎓 Lauréat ISTH ? Pourquoi et comment être présent sur LinkedIn

Pr. Ahmed BENJELLOUN

Shared 2 months ago

35 views

9:06

[Lesson 8] Digital Marketing – Building an Effective Digital Marketing Strategy

Pr. Ahmed BENJELLOUN

Shared 4 months ago

80 views

6:32

[Lesson 7] Digital Marketing – Business Models in the Digital Marketing Era

Pr. Ahmed BENJELLOUN

Shared 4 months ago

27 views

6:29

[Cours 6] Marketing digital – Du marketing au marketing digital : nouvelles approches (Partie 2/2)

Pr. Ahmed BENJELLOUN

Shared 4 months ago

27 views

8:10

[Lesson 5] Digital Marketing – From Traditional Marketing to Digital Marketing (Part 1/2)

Pr. Ahmed BENJELLOUN

Shared 4 months ago

40 views

8:13

[Lesson 4] Digital Marketing – The Levers of Digital Marketing

Pr. Ahmed BENJELLOUN

Shared 4 months ago

121 views

6:41

[Complément de Cours 5] Marketing & Management Agile

Pr. Ahmed BENJELLOUN

Shared 5 months ago

277 views

8:20

[Complément de Cours 4] Marketing Opérationnel

Pr. Ahmed BENJELLOUN

Shared 5 months ago

452 views

6:13

[Complément de Cours 3] Marketing Stratégique

Pr. Ahmed BENJELLOUN

Shared 5 months ago

493 views

9:43

[Supplement to Course 2] Generational Marketing

Pr. Ahmed BENJELLOUN

Shared 5 months ago

711 views

8:26

[Supplement to Course 1] Evolution of Marketing

Pr. Ahmed BENJELLOUN

Shared 5 months ago

1K views

0:18

Course Supplement

Pr. Ahmed BENJELLOUN

Shared 5 months ago

345 views

10:30

Internship Report | ENCG Fes | Methodology, Requirements and Supervisory Advice

Pr. Ahmed BENJELLOUN

Shared 5 months ago

252 views

6:18

[Cours 8] Marketing de l'Innovation & Design Thinking - Etapes et apport du design thinking

Pr. Ahmed BENJELLOUN

Shared 5 months ago

27 views

3:30

[Course 7] Innovation Marketing & Design Thinking - Concepts & Evolution

Pr. Ahmed BENJELLOUN

Shared 5 months ago

35 views

4:32

[Cours 6] Marketing de l'Innovation & Design Thinking - Processus d'innovation

Pr. Ahmed BENJELLOUN

Shared 5 months ago

26 views

5:00

[Cours 5] Marketing de l'Innovation & Design Thinking - Sources d'innovation

Pr. Ahmed BENJELLOUN

Shared 5 months ago

16 views

6:37

[Cours 4] Marketing de l'Innovation & Design Thinking - Degrés d'innovation

Pr. Ahmed BENJELLOUN

Shared 5 months ago

31 views

7:52

[Course 3] Innovation Marketing & Design Thinking - Innovation Typologies

Pr. Ahmed BENJELLOUN

Shared 5 months ago

25 views

5:07

[Cours 2] Marketing de l'Innovation & Design Thinking - Concepts théoriques de l'innovation

Pr. Ahmed BENJELLOUN

Shared 5 months ago

29 views

1:32

[Cours 1] Marketing de l'Innovation & Design Thinking - Notions fondamentales

Pr. Ahmed BENJELLOUN

Shared 5 months ago

32 views

1:37

Marketing de l'Innovation & Design Thinking

Pr. Ahmed BENJELLOUN

Shared 5 months ago

65 views

2:25

Presentation | Healthcare Marketing | 2025

Pr. Ahmed BENJELLOUN

Shared 5 months ago

148 views

3:45

Exposé | Marketing Politique | 2025

Pr. Ahmed BENJELLOUN

Shared 5 months ago

184 views

2:08

Exposé | Marketing Territorial | 2025

Pr. Ahmed BENJELLOUN

Shared 5 months ago

219 views

3:00

Exposé | Street Marketing | 2025

Pr. Ahmed BENJELLOUN

Shared 5 months ago

174 views

8:03

Final Year Project | ENCG Fes | Methodology, Requirements and Supervisory Advice

Pr. Ahmed BENJELLOUN

Shared 5 months ago

205 views

0:34

E-reputation and personal branding

Pr. Ahmed BENJELLOUN

Shared 5 months ago

35 views

0:31

Le marketing digital

Pr. Ahmed BENJELLOUN

Shared 5 months ago

62 views

0:29

Décisions Stratégiques en Marketing

Pr. Ahmed BENJELLOUN

Shared 5 months ago

28 views

0:35

Marketing

Pr. Ahmed BENJELLOUN

Shared 5 months ago

707 views

0:19

FAQ - Marketing, Innovation & Territoire

Pr. Ahmed BENJELLOUN

Shared 5 months ago

52 views

0:20

Horizons du Marketing: Exposés Étudiants

Pr. Ahmed BENJELLOUN

Shared 5 months ago

126 views

0:18

Boite à outils - Analyse stratégique

Pr. Ahmed BENJELLOUN

Shared 5 months ago

50 views

0:27

Strategic marketing

Pr. Ahmed BENJELLOUN

Shared 5 months ago

513 views

0:31

Organizational communication

Pr. Ahmed BENJELLOUN

Shared 5 months ago

6.1K views

0:28

Operational marketing

Pr. Ahmed BENJELLOUN

Shared 5 months ago

211 views

0:37

Services marketing

Pr. Ahmed BENJELLOUN

Shared 5 months ago

48 views

12:31

[Lesson 4] Services Marketing - The Services Marketing Mix

Pr. Ahmed BENJELLOUN

Shared 5 months ago

59 views