My name’s Rune — I’m a photographer from Norway, now based in Finland. This channel is where I share my love for rugged menswear, timeless pieces, and clothing with character.

I’m on a mission to build a wardrobe that will last for years, exploring everything from raw denim and leather boots to flannels, jackets, and classic workwear. I’m still finding my own style, and I bring you along for the ride — sharing what I learn, the stories behind the clothes, and how they fit into everyday life.

If you’re into quality clothing, heritage style, and outfits that look better the more you wear them, you’re in the right place.


Rune

Pretty off the cuff video talking about my love for hats, but also some of the struggles! Happy that it resonated with so many! Officially my first video to hit 10k! Thanks for watching!!

https://youtu.be/weoxk6FPsno

4 days ago | [YT] | 5

Rune

I'm currently working on a video where I'm wearing this jacket for 5 days straight and trying to come up with different looks! Dropping in a few days 🙌

1 week ago | [YT] | 25

Rune

I'm slowly starting to build a small community on here which is great! I have plenty of ideas for videos, but I would love to hear from you if you got any ideas for upcoming topics! 🙌

2 weeks ago | [YT] | 19

Rune

I just wanted to stop by here to say thanks to everyone for watching my videos so far and commenting! I had a goal of reaching 1k subs by the end of the year, and for a moment it looked like it wouldn't happen, but I just passed it on NYE!

I am only getting started! Plenty of ideas and more videos to come 🙌

3 months ago | [YT] | 28

Rune

Something new Jim Green 🐸

youtube.com/playlist?list=PLc...

3 months ago | [YT] | 3

Rune

Did you see this video already? Six types of jackets I think every guy should have or at least try at some point in their life 🙌

3 months ago | [YT] | 2

Rune

I did a little video of when I got my new custom hat! 🤠 did you watch it? 👇

https://youtu.be/akZETjtam68?si=numad...

3 months ago | [YT] | 17

Rune

Beanie definitely works, but hat is next level! 🔥 which do you prefer?

4 months ago | [YT] | 7

Rune

Are Jim Green boots the right fit for you? Sharing some thoughts after testing 4 of their boots!

4 months ago | [YT] | 1

Rune

Stepping outside for the first time in three days... yeah so I got the stomach bug. Not fun 😮‍💨 I was hoping to finish a YouTube video today and have it uploaded (had it planned for Tuesday originally) but not feeling as well as I had hoped for. Tomorrow will be the day!

Speaking of YouTube videos, I thought I would make a video about this Field jacket natural from ‪@mastersupplyco‬ talking about the patina journey over the last 6 months! What do you think? 🙌

5 months ago | [YT] | 7