Welcome to Coastal Tide—your channel for mastering sales leadership, building high-performing teams, and delivering long-term business results. Whether you're a sales director, team leader, business owner or a future-focused executive, this is your destination for actionable insight and strategy.
With over 20 years of proven experience leading sales for iconic brands like Weetabix, Bayer, and Sanofi, and driving growth in fast-moving SMEs across FMCG, consumer healthcare, PPE, workwear, and electrical sectors, this channel brings hands-on knowledge straight from the field to your screen.
At Coastal Tide, we don’t just talk about performance. We live it.

🎯 Who This Channel Is For
Are you responsible for delivering growth through people and performance?
Do you want to:
• Build a world-class sales team?
• Turn around underperforming departments?
• Inspire action across your organisation?
• Scale sustainably with clarity and focus?