The Bottleneck Podcast

BOTTLENECK - Cutting through the noise to uncover the cultural and business obstacles blocking success

In every business, marketing campaign, or cultural movement, progress is rarely limited by a lack of ideas, ambition or effort — it’s constrained by Bottlenecks. These are the unseen barriers and choke points that slow momentum, waste resource, and ultimately cause even the smartest strategies to fail.

By blending behavioural science, creativity and real-world experience, hosts Rory Sutherland - Vice Chairman of Ogilvy and Elfried Samba - CEO and Co-Founder of Butterfly Effect, and former Global Head of Social at Gymshark challenge conventional thinking, uncover why strategies fail, and share practical solutions that help business leaders, marketers and culture-shapers break through.

The Sassy+ original series will run bi-weekly and feature prominent speakers from across business, culture, behavioural science and creativity.