Every year, all round New Zealand, thousands of dogs are lost and abandoned.

They're left to wander the streets, with nowhere to go, no one to care for them, facing a future that's far from bright. Shelters do their best to save these dogs, but it's a big job to find homes for all of them. That's why we launched the PEDIGREE® Adoption Drive -- to raise awareness of the problem, and to make a difference, one beautiful, lovable, loyal dog at a time.