Anna Belash on AI, Direct Bookings, and Why Hospitality Still Needs a Human Touch

Dr Kristin Stechemesser on Sustainable Tourism Standards. EU Ecolabel 🌱

Cruise Saudi’s Lars Clasen on Experiential Travel and the Industry’s Next Wave

Visa’s Tanya Platt Maps the Future of Payments in B2B Travel

Langkawi in Balance: Dr Azmil Munif on Protecting Nature Through Tourism

Dr Charles Mangion on Malta’s Tourism Future and Expanding Global Markets

Maria Helena de Senna Fernandes on Positioning Macau for Global Travel

Peru Beyond Machu Picchu: Eric García on Community Driven Tourism

South Africa Tourism Vision: Deputy Minister on Growth, Jobs, and Global Partnerships

Ronella Croes of Aruba Tourism Authority on High Value, Low Impact Tourism

Mathias Ulrich on Smart Tourism & the 72 Hour Experience in #Liechtenstein

#Airbnb Kathrin Anselm on the Rise of Rural Travel

ITB Berlin at 60 | Simone Schwab on the Future of Global Travel

60 Years of ITB: Darius Morgan on Lifelong Travel & Evolution

What If the Impossible Is Just the Next Thing We Haven't Tried Yet?

The (Im)possible Journey – Visiting All Countries Without Flying

Space-Based Technology For Ground-Based Regeneration

Leading with Heart: Women as Catalysts for Regenerative Tourism

Wrap Up & Closing

Human Intelligence Unlocked: How AI Powers the Workforce (In German only)

Team Off-sites: an Opportunity for Destination Growth in the Off-season?

From Hype to Value: The Investor View on Traveltech’s Next Cycle

Is Traveltech ready for AI? How to feed the Arficifial Agents

Beyond the Buzz: How Blockchain can fix Travel Distribution

Round-off and take aways for the hospitality ecosystem

Reengineering MICE Sales for Hotels - How AI & Automation Transform Group & Event Revenue

Beyond the Algorithm: Why AI Still Fails at Trust, Culture & Human Connection

Regenerative by design – Stories from Practitioners

The End of Effort: Driving Velocity and Vitality into High-Performance -powered by Uber for Business

Hotels as Drivers of Community Value – Challenges and strategies

Connecting Digital Identity, Seamless Experiences and the Mobility Ecosystem

Regenerative Mindset – A Battle of the Systems

Diversity under Pressure: How to remove the Barriers for Female Leaders?

Hotels as Neighbourhood Hubs and Third Places | Industry Leaders Inspiration

From Itineraries to Intelligence: How AI, SSI and Autonomous Systems Redefine Traveltech

How Music, Scent & Neuroscience Enhance Emotional Well-Being Experiences in Hospitality

The Hidden Operational Costs of Travel Payments - powered by Sunrate

Listening matters: Dialogues as a Key to Sustainable Development

From bookings to belonging - Building long-term value through community.

Let's build a Crisis Response Room for Travel: What do we need to protect against Crisis?

Boosting hotel direct sales: How AI and Google are driving the game - powered by Blastness

When Less Feels Better: How Psychology and AI Shape Smarter Travel Decisions

Longevity Hotels: Medical Breakthrough or Marketing Myth?

ITB Berlin 2026: Anniversary edition comes to a successful close

How to Develop Circular Economy in Tourism

Leadership Innovation in Travel & Hospitality, Beyond Transactional Efficiency in the Age of AI

Inside Regenerative Hospitality: Real Stories Shaping the Future

Can AI Save Nature?

Beyond the Buzz: How AI Agents Transform Group and Event Sales in Hospitality

Tourism in Balance: How Destinations Redefine Success

Safeguarding What We Sell: Embedding Biodiversity in Tourism’s DNA

The Climate Adaptation Gap in Tourism: From Risk to Resilience

The Luxury We Are Leaving Behind: Why Regenerative Hospitality is the Future

[Google Masterclass] Beyond the Search Bar: Winning in the AI Travel Era

The Balance of Tomorrow: Opening Thursday's Hospitality Track

Opening ITB Deep Dives

Opening ITB Berlin Responsible Tourism Track

From Demand to Impact The New Adventure Travel Market

Google Search & Ads in a Future with Agentic (The Future of Search is built for Traveler)

From Insight to Action: What Global Research Means for Operators in Tours & Activities