When The Word Is Bond started in 2010, the hip-hop landscape was a different place, characterised by an overbearing commercial influence. In response, our vision was to promote the underground emcees we loved and share music which was underexposed.

Five years on and the collective journey has been epic. Thanks to a dedicated team of writers and contributors, we have been able to connect artists with fans, sharing multi-media content which highlights the hip-hop we love. If hip-hop previously lived on the streets, it’s now found a home online, with blogging culture growing to dominate how people search for music.

We want you to help us to continue to shape its direction, and keep us on the pulse of new music. With attention spans dwindling, it can be difficult for artists to make noise amongst the herd, yet this exponential growth in content has allowed us to cherry pick the best hip-hop and showcase top quality acts. Get in touch