SMA Marketing researches how AI is changing search — and what that means for practitioners who must keep up.

We publish original empirical work on GEO, LLM citation tracking, AI Overviews, and AI search visibility. Run by Ryan Shelley, founder of SMA Marketing and MPhil candidate in AI.

If you work in search and you're trying to figure out how AI fits into your practice, this is the channel for you.


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