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Strumenti professionali per capelli sani.
Avanguardia, conoscenza e cura.
Innovativa tecnologia Bio-Infrared Upgrade; la più ampia gamma di ferri sul mercato; design ergonomici per il benessere del professionista.
Let’s Upgrade together!


Professional tools for healthy hair.
Avant-garde, knowledge and care:
Innovative Upgrade Bio-Infrared technology; the widest range of curling irons on the market; ergonomic designs for the professional well-being.

Let’s Upgrade together!

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0:40

WIND BRUSH | HAIR BRUSH

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Shared 1 month ago

29 views

1:23

ROLLING | CURLING IRONS

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Shared 1 month ago

36 views

1:02

Professional Blue-ionizer Slim hair straightener

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Shared 1 month ago

33 views

1:02

Blue-Ionizer Slim Professional Straightener

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Shared 1 month ago

27 views

0:34

RED ANGLE | HAIR BRUSH

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Shared 3 months ago

34 views

0:31

ELLIPSE | HAIR BRUSH

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Shared 3 months ago

22 views

0:21

EXTENTION | HAIR BRUSH

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Shared 3 months ago

16 views

2:52

N.S.I. NANO SILVER ION | HAIR BRUSH

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Shared 3 months ago

29 views

0:37

BLUE IONIZER | HAIR STRAIGHTENER

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Shared 3 months ago

112 views

0:27

INFRARED BRUSH | THERMAL BRUSH

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Shared 3 months ago

54 views

0:13

FLAT CUSHION | HAIR BRUSH

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Shared 3 months ago

17 views

0:33

LARGE2 | HAIR STRAIGHTENER

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Shared 3 months ago

28 views

1:17

SLIM2 | HAIR STRAIGHTENER

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Shared 3 months ago

60 views

4:12

TITANIUM PRO | CURLING IRON

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Shared 3 months ago

33 views

1:04

SLIM | HAIR STRAIGHTENER

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Shared 3 months ago

39 views

1:59

SELF COMBY | CURLING IRONS

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Shared 3 months ago

31 views

0:42

STEAM | STRAIGHTENER

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Shared 3 months ago

18 views

1:23

ROLLING | CURLING IRON

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Shared 3 months ago

14 views

0:36

NEWAVE BIG | HAIR STRAIGHTENER

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Shared 3 months ago

27 views

0:24

LARGE | HAIR STRAIGHTENER

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Shared 3 months ago

18 views

1:57

KIT COMBY | CURLING IRON

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Shared 3 months ago

17 views

0:23

KERATINE | HAIR STRAIGHTENER

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Shared 3 months ago

35 views

1:39

INFRACURL | CURLING IRON

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Shared 3 months ago

46 views

0:19

HYPER SENSE | HAIR DRYER

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Shared 3 months ago

32 views

0:29

GPT DIGITAL IONIC | HAIR DRYER

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Shared 3 months ago

21 views

0:36

FREESTYLE | HAIR STRAIGHTENER

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Shared 3 months ago

13 views

1:11

TITANIUM PRO CREATE | CURLING IRON

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Shared 3 months ago

12 views

0:47

COVERUP | HEAT RESISTANT

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Shared 3 months ago

47 views

0:26

CYBER LARGE | HAIR STRAIGHTENER

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Shared 3 months ago

21 views

10:31

Upgrade x Vision Hair 2025

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Shared 4 months ago

43 views

1:36

The Upgrade Core Edition

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Shared 5 months ago

6 views

0:43

CoverUp: CUT THE WAIT

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Shared 5 months ago

6 views

0:54

The new Professional Slim2 and Large2 Bio-infrared Hair Straighteners

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Shared 6 months ago

159 views

0:54

Le nuove piastre professionali Bio-infrared Slim2 e Large2

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Shared 6 months ago

4.8K views

0:53

Bio Infrared - Hyper Sense asciugacapelli professionale

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Shared 10 months ago

281 views

0:40

UG122 Video emozionale

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Shared 1 year ago

134 views

1:03

We Are Upgrade

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Shared 1 year ago

189 views

0:54

Infrared Large 2 & Slim 2

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Shared 1 year ago

101 views

1:30

We Are Bio-Infrared

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Shared 1 year ago

349 views

0:54

Infrared Large 2 & Slim 2

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Shared 1 year ago

249 views

1:03

We Are Upgrade

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Shared 1 year ago

197 views

1:30

We Are Bio-Infrared

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Shared 1 year ago

121 views

0:45

Termospazzola Bio-infrared Limited Edition Upgrade

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Shared 1 year ago

412 views

0:45

Infrared Brush Limited Edition Upgrade

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Shared 1 year ago

133 views

0:51

Infrared Slim Limited Edition Upgrade

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Shared 1 year ago

86 views

0:51

Infrared Slim Limited Edition Upgrade

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Shared 1 year ago

68 views

0:40

Hair Visual Show - Napoli '24

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Shared 1 year ago

34 views

1:01

Trends Up | Fresh Summer Look with Upgrade Brushes

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Shared 1 year ago

31 views

0:35

Bio-Infrared Upgrade: one tool, many experiences.

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Shared 1 year ago

91 views

1:01

TrendsUp | Butterfly Inspo

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Shared 1 year ago

45 views

0:40

Hair Visual Show - Verona '24

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Shared 2 years ago

137 views

0:36

Hyper Sense

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Shared 2 years ago

1.6K views

0:48

Regenesi Sub-Eng

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Shared 2 years ago

516 views

0:48

Regenesi Sub-Ita

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Shared 2 years ago

5.6K views

1:01

Upgrade’s GPT Digital Ionic Hairdryer

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Shared 2 years ago

428 views

0:31

Unica | Salon Edition by Upgrade

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Shared 2 years ago

102 views

1:40

Hair Tutorial | Sposa Cadavere

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Shared 2 years ago

45 views

1:51

Infrared Brush | Cap.3 IL PROGETTO

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Shared 2 years ago

108 views

1:21

Francesca Chiarenza | Infra Curl

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Shared 2 years ago

179 views

1:04

Hair Visual Show - Milano 2023

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Shared 2 years ago

358 views

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