Hey, I'm Luke van Zyl - a Senior Product Designer with over a decade of experience, including building and managing global design teams. On this channel, I share the systems and frameworks that help you stay organized, think strategically, and protect your creative process despite the chaos. From building design playbooks and tracking impact authentically, to managing stakeholders and using AI as a design copilot - I break down the complex parts of product design that nobody really teaches you. Whether you're a junior designer trying to level up or a mid-level designer navigating the mess of cross-functional work, these are practical approaches from real experience.
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