Hi, I'm Shruti. I make content on personal finance and entrepreneurship, the kind of stuff I wish someone had told me when I was starting out.

On this channel you'll find side hustle breakdowns, income benchmarks, and honest takes on building something of your own, drawn from my own path: ESSEC Business School, stints in the circular economy with Back Market and L'Oreal across Europe and Asia, and eventually founding Naarica.

I started this channel back in 2020, before any of that, and it's grown alongside every version of my career since. Whether you're figuring out your first side hustle, thinking about starting a business, or just want a realistic look at what building one actually costs, this is that space.

New videos on side hustles, money, and entrepreneurship, dropping regularly. Subscribe if that's your thing.