Business Books, Unfiltered. Ideas That Hit Deeper Than the Bestseller List.

Welcome to The Deep Dive — the podcast for founders, thinkers, and rebels who are done with surface-level advice.

Every episode we rip open a bestselling business book, challenge its core ideas, and go places most podcasts won’t — with antivision segments, devil’s advocate debates, and radical empathy for overlooked characters and concepts.

Whether it’s Atomic Habits, The Lean Startup, or Good to Great, we ask:
What did the author get wrong?
What are people afraid to say out loud?
And how do we turn this into a practical edge?

🎙 Hosted by two curious contrarians with skin in the game — founders, creatives, and lifelong learners.

Subscribe if you’re tired of the echo chamber. Stay if you’re ready to think sharper, build smarter, and live on your own terms.