Why "Best Practice" Cost My Client 40% of Their Revenue ft Ana Kostic

Beyond Navigation: Advanced Site Architecture & AI

International SEO Expert Aleyda Solis: Myths, Failures, and Future Predictions

20 Years of Search Engine Land: The Evolution of SEO & Digital Publishing

The History and Future of SEO Copywriting with Heather Lloyd-Martin

Inside the Early Days of SEO with In-House Legend Jessica Bowman

The Leads Were There… So What Went Wrong? ft Danny Gavin

The Evolution of PPC: 20 Years of Paid Search with Greg Finn

The Client That Made Me Quit Google Ads (For Years) ft. Laura I. Abreu

20 for 20: Lily Ray on navigating AI search, overviews, and more

The €30K Underspend That Broke Client Trust ft. Simran Harichand

20 years of SEO insights with Duane Forrester

The History of Google Search Console

EP365 - The Toggles That Cost Thousands ft Menachem Ani

20 Years of Search: Insider Tactics and the Evolution of PPC with Brad Geddes

EP364 - The PPC Expert vs. The Client’s Gut Feeling ft Dean Kadi

From 'keyword stuffing' to AI: The evolution of search marketing

EP363 - The Campaign Looked Perfect — Until It Didn’t ft Veronika Höller

The unofficial history of Google PPC with Fred Vallaeys

EP362 - From Keyword Chaos to PPC Comeback ft Cathryn Stormont

SMX Advanced 2026: The Ultimate Search Marketing Experience | Boston June 3–5

EP361 - Why Great Campaigns Fail Behind the Scenes ft Peter Bowen

From Manual PPC to AI-Driven Search: Ginny Marvin on 20 Years of Change

SMX Now: AI Search Picks Winners. Here's the GEO Strategy Behind It

Rand Fishkin on 20 years of search and Search Engine Land

EP359 - Misreported ROAS, Account Structure Chaos & AI Mistakes ft Maddie Lightening

Meet Heidi Sturrock Live at SMX Advanced in Boston!

EP355 - Sneaky Google Ads Settings & Tanked Campaigns ft Chloe Varnfield

Are Keywords Dead? How to Win with PMax & AI Max Campaigns

SMX Advanced returns to Boston in 2026!

Build PPC Tools In Minutes, Not Months: The AI Revolution Beyond Google Ads Scripts

ChatGPT Is Winning With SEO (And Nobody’s Talking About It)

Why your Demand Gen campaigns are failing (and how to fix them)

Future of PPC: Navigating data, creative, and AI in a changing landscape

PPC mistakes even the experts make

How To Make Automation Work For Lead Gen PPC

AI-Generated Content Checklist for SEO Teams (Avoid Hallucinations & Brand Damage)

EP340 - Broken Pixels, Calm Leaders, and the PPC Comeback ft Amanda Farley

Ecommerce PMax reporting: What Google is (and isn’t) showing you

Julie Warnecke discusses the importance of first-party data

Google Core Update Traffic Loss: Stop Recovering, Start Debugging

How to build a modern Google Ads targeting strategy

EP339 - Why Client Fit Matters More Than Growth ft Kirk Williams

SEO Debugging: Fix Crawl, Index & Ranking Issues Fast (5-Minute Checklist)

The URL Mistake That Killed Black Friday ft Nick Handley

The Hidden Metric That Predicts AI Visibility Better Than Rankings

The PPC Decision That Cost More Than Performance ft Amy Hebdon

How to Measure Visibility in AI Search (LLMO Metrics Breakdown)

EP336 Getting Fired, Getting Better A PPC Redemption Story ft Anthony Higman

Connect, engage and grow with your ideal prospects at SMX Advanced in 2026!

2026 PPC trends to get ahead of now

Vibe coding: How to counter negative impacts of Google AI Overviews

5 Ways to Get Cited in AI Overviews (Most SEOs Miss These)

How to Get Cited in ChatGPT & AI Overviews (5 SEO Tactics That Actually Work)

Ask the PPC winners of the 2025 Search Engine Land Awards

How to win in the evolving search landscape with Semrush Enterprise

Rethinking the funnel with LLM analytics

The new PPC best practices: Navigating AI powered PPC without sacrificing control

The advertiser side AI for paid search optimization

Translating human creativity into AI profitability