Welcome to my channel.
I’m Michelle Elohor Apuede, A Creative Director, artist, and founder of No Giving Up Gang.
This space sits at the intersection of music, fashion, youth culture, and business.
I create culture-driven stories that help young people and creatives build identity, confidence, and direction — even in uncertain seasons.
Here, you’ll find:
🎵 Music (the story behind the sound)
🎨 Creative direction & visual storytelling
👗 Fashion as identity and expression
🧠 Conversations on gratitude, resilience, and becoming
💼 Lessons on building with purpose, not pressure
This channel is for those who are becoming, its a No giving up Gang

Subscribe and grow with us.
✨ Gratitude. Resilience. Tenacity.