Sam & Bros. Co
At SB, luxury isn’t just created—it’s defined. Since 1997, under the visionary leadership of Fakhri Tarabein, we’ve led the transformation of diamonds, turning them from precious stones into symbols of culture, identity, and unmatched innovation.

Our creations aren’t mere objects—they are bespoke masterpieces, each telling its own timeless story. We fuse the best of Eastern heritage with the sophistication of Western design, crafting exclusive pieces that reflect personalized excellence, masterful craftsmanship, and the highest standards of authenticity. At SB, we don’t follow trends; we set them.

From pioneering the world’s first genuine natural diamond coating to introducing the revolutionary Diamond Timer hourglasses, SB continuously redefines the boundaries of what luxury can be.

SB Mission & Vision
SB | The Future of Diamond Luxury
We don’t just embrace the future of luxury, we define it.