The first design-driven dog shoe brand. Based in Queens, New York.

Our dog shoes are sourced from the same materials as your favorite sneakers, and are constructed using a custom last and VELCRO® strap that provide a customizable and secure fit for your dog. Our dog shoes are veterinarian-endorsed and are designed and tested with safety in mind as top priority.

The mission of RIFRUF® is to enable your dog to look their best and live to their fullest, every step of the way. We represent more than just dog fashion. We exist to elevate the ways our dogs live: with products that act as functional and design-driven mediums, whether they're for daily walks or the runway. The RIFRUF® experience is an invitation and connection to what we value as a brand and family: modern design, sneaker culture, a dose of nostalgia, and most importantly, dogs.