Welcome to the official YouTube channel of the Cru Foundation. Our mission is to help you navigate the complex world of asset-based giving so you can maximize your impact for the Great Commission.

Through our "Smarter Generosity" framework, we provide clear, biblically-based guidance on estate design, donor-advised funds, and the gift of non-cash assets like real estate, stocks, and business interests. We believe that when you align your resources with God’s heart, you don't just give—you create a lasting spiritual legacy.