The Futur

If you're building a business — or thinking about it — this might be the most valuable video you'll watch this year.

After 30+ years in business and building two 8-figure companies, I’ve learned a lot... mostly the hard way.

In this video, I’m sharing 40 brutal business truths I wish someone had told me in my 20s.

If I knew then what I know now, I would’ve saved myself at least a decade of trial, error, and unnecessary pain. My goal is to help do the RIGHT work so you skip the unnecessary hard parts.

Here’s just a taste of what I cover:

⚠️ Your only competition is the old you
⚠️ Don’t get good at things you don’t want to do
⚠️ Sell BEFORE you build
⚠️ Don’t price the job—price the client
⚠️ Good is the price of entry—be DIFFERENT

I also get tactical and talk about:

→ Why working harder won’t make you richer
→ The mindset shift that changed how I sell forever
→ How to attract high-paying clients who respect your time
→ The trap of being “the world’s best-kept secret”
→ And why you need to say the price first (yes, really)

🎥 Watch the full video — and take notes.

I promise it’ll be worth your time (and might just change the trajectory of your business).

3 weeks ago (edited) | [YT] | 139

The Futur

New mini documentary made by my friend David Var. Watch on his channel as he shares some BTS at the 1 billion followers summit.
https://youtu.be/C2tA8bcO5E0

1 month ago | [YT] | 736

The Futur

Another banger whiteboard session from
AdobeMAX on Brand Storytelling.

We’re posting the episode at 8am EST tomorrow.

Full talk available to Patron members, sneak peak available to all members.


How Storytelling Creates Unstoppable Brands (AdobeMAX Miami)
https://youtu.be/gu-ntW3VVkw

1 month ago | [YT] | 50

The Futur

I'm running a live, interactive workshop/webinar:

Client Acquisition Machine
From Content to Clients
(or how to get clients on repeat)

Feb. 26
9am PST
$99

Anyone who isn't sure about content, but wants client, tune in.
• Content is not an excuse to pitch.
• Content is sharing what you ate or where you vacation.
• Content, when done correctly, will invite clients to raise their hand and ask for more.


I ran the prototype workshop in Jan, and now we are doing iteration 2.
We are limited to 300 people for the Zoom training.

You'll get a link to download the workbook.
And you'll have access to the recording afterwards.

community.thefutur.com/checkout/cam

1 month ago | [YT] | 237

The Futur

The biggest lie in business: "Clients choose the best option."
Truth: They choose the best-understood option.

That's why:
• The best designers can be broke
• The best consultants can be unknown
• The best agencies can be struggling

While average providers win deals.

Your competition isn't better than you.
They're just better understood.

Think about that.

Your expertise needs a voice.
Your value needs a better story.

Want more?
I'll share a link to apply for our advanced email content track, specifically for established business owners who want to scale.

advanced.scoreapp.com/

Photo: James Patrick
Icon Refined Magazine

4 months ago | [YT] | 2,740

The Futur

Visuals on point, but did you miss the point?
Try this experiment.

Find a clip from your favorite film.
Got it?

Now…
• Watch it once with sound
• Watch it again, this time without sound

What happened when you muted the sound?
Most of the energy, emotion, and tension was lost.

Maybe you weren’t surprised at the result.
Wonder why?

We learn to communicate with sound before we can use words.
We knew someone was angry, happy, or sad just by the tone of their voice.

Think back to your childhood.
You knew you were in trouble just by the way an adult said your name.

Before you make your next reel, travel vlog, mood video, narrative short, think about the power of music and sound. Ask yourself, how do I want another person to feel while experiencing this?

Music = Energy
What kind of energy do you want to convey?

Remember, without music + sound, you are losing over 50% of the emotional resonance.
Ready?

Here’s what to do.
But be quick. This promo ends in 7 days.

‪@epidemicsound‬ has an exclusive Cyber Week offer. Get a 50% discount on a yearly plan (no free trial) for their world-class sound and music library. Use as much as you want, without worrying about copyright strikes.

When it comes to discovering new music, sometimes it’s easier to start with tracks you already know and love. On Epidemic Sound, you can now search using your favorite songs as a reference.

How cool is that?
Just paste in a Spotify link and start exploring tracks with a similar vibe.

You can even customize tracks with editing features to shorten, loop, stretch, or lengthen tracks, and select specific sections to include or exclude, ensuring the music fits your video seamlessly.

The music is “restriction-free” and available to use worldwide.

Pssst. In case you didn’t know, it’s the same library that your favorite creators have been using for years to make their content a little more “extra”.

share.epidemicsound.com/chrisNOV24

When checking out, don’t forget to use my 50% off code “CHRIS”.
Remember, it expires in 7 days.

Image: Adobe Firefly + Illustrator + Photoshop.
#sponsored #epidemicsound

4 months ago | [YT] | 95

The Futur

Hey friends. Black Friday madness is upon us. I know you can't escape it either, so let's keep this really simple. If you've been thinking about buying something from he Futur catalog, now is a great time. Most everything on our store is 25% off until Monday. We do this once a year. So please take advantage of this. While I have you here, just want to let you know how much I appreciate you for 1) reading this, 2) subscribing to the channel, 3) for the 800+ people who are now Members!

Thank you so much.
Go to the store here:
thefutur.com/shop

Use code "BF24" at checkout.

Thank you,

c

4 months ago | [YT] | 84

The Futur

Going live shortly with members! AdobeMAX White Board on Personal Branding at 9:30am EST.

6 months ago | [YT] | 493