I help startup founders build a modern data stack that their team actually uses.

I’m Ruben Ugarte. For 11 years, I’ve helped over 100 startups fix their analytics. Most founders are sitting on a goldmine of data, but they don't know how to use it to grow their startup and products.

On this channel, I show you how to solve your startup's toughest analytics problems. You'll learn how to track the right metrics for driving growth, how to choose the best tools and how to analyze your data for insights.

Subscribe to stop guessing, start growing, and build a better product.