Performance Insights from Sellforte

What Is the Adstock Effect? The Hidden Impact of Marketing Over Time

Advertising Response Curves Explained: How to Optimize Media Spend & ROI

M.A.G.I.C. - The 5 Requirements of Autonomous Media Buying for Ecom/DTC & Retail

Agentic MMM in Action: The Future of Autonomous Media Planning and Buying - in Real Time!

The Journey to miROAS: The Metric That Changes Performance Marketing Forever!

ROAS vs iROAS vs miROAS - the differences explained for marketers!

The Missing 24%: Why ecommerce & DTC Brands Must Include Promotions in Media Measurement

What is Agentic MMM? | Sellforte AI Explained

What is MMM (Marketing Mix Modeling)?

What is miROAS? The Most Important Metric B2C Marketers Aren’t Using (Yet)

Sellforte Next-Gen Marketing Mix Modelling intro

Finnish Design Shop x Sellforte: A Case Study Webinar

Founder's  product demo: See the latest development in Sellforte's marketing optimization platform

Sellforte MMM platform in 2 minutes

Sellforte x Peek & Cloppenburg: Case Study Webinar (30min)

What is Marketing Mix Modeling in a nutshell

What is MMM intro video

Sellforte Marketing Mix Modeling Academy Bloopers

How to leverage external data sources in Marketing Mix Modeling: Sellforte MMM Academy lesson 3.3

What target KPI data is required for Marketing Mix Modeling: Sellforte MMM Academy lesson 3.2

What media data is required for Marketing Mix Modeling: Sellforte MMM Academy lesson 3.1

When not to use Marketing Mix Modeling: Sellforte Marketing Mix Modelling Academy lesson 2.3

Benefits of Marketing Mix Modeling: Sellforte Marketing Mix Modelling Academy lesson 2.2

Use Cases of Marketing Mix Modeling: Sellforte Marketing Mix Modelling Academy lesson 2.1

A Brief History of Marketing Mix Modeling: Sellforte Marketing Mix Modelling Academy lesson 1.2

How does Marketing Mix Modeling work? Simple intuitive explanation

What is Marketing Mix Modeling: Sellforte Marketing Mix Modelling Academy lesson 1.1

Sellforte platform presentation

Case C&A: Promotion Effectiveness

Introduction to Sellforte UI

C&A video case study 2022 (Deutsch)

Sellforte x C&A - From one-time projects to continuous ROMI modelling

The heart of evidence-based marketing - Half Wasted episode 9

Why marketers need to understand buyer behavior - Half Wasted episode 9

Evidence-based marketing fundamentals - Half Wasted Episode 9

Why to move beyond event-based, personal data for better marketing - Half wasted episode 8

Marketing efforts that cannot be measured are not wasted - Half Wasted episode 8

Life after cookies will save advertising industry - Half wasted episode 8

Do marketing out of the box - Half Wasted episode 7

The difference of going out to do marketing content instead of sitting behind a desk - Half Wasted 7

Marketing is about so much more than creativity - Half Wasted Episode 7

Set your sales targets correctly to have reachable goals - Half Wasted episode 6

The problem with marketing, is that everyone thinks they are marketers. - Half wasted episode 6

Don't make marketing harder than it needs to be - Half Wasted Episode 6

Shifting the focus from "just doing" Marketing Mix Modeling, to understanding how to make it better.

Jon Söderlind from Tre Kronor speaks about the quality and trustworthiness of MMM - Half Wasted

The early days of cryptocurrency marketing compared to nowadays - Half Wasted podcast episode 5

Being creative with marketing - Cryptocurrency marketing - Half Wasted podcast episode 5

Scaling advertising in Cryptocurrency marketing - Half Wasted Podcast episode 5

Data needs to be democratized in businesses so that everyone can use it - Half Wasted

What brands need to learn about consumers' purchase habits during the past 2 years - Half Wasted

There's still massive gaps in what brands really know about their customers - Half Wasted episode 4

Why it's problematic for Media Agency to do modeling themselves - Half Wasted Podcast

Marketing Mix Modeling 101 with Michael Taylor - Half Wasted Podcast

"It's all about attribution". Half Wasted Podcast - MMM 101

The challenges of building a marketing team to succeed in MMM - Half Wasted Podcast

Why your company needs Marketing Mix Modeling? - Half Wasted Podcast

Michael Taylor about his passion for Marketing Mix Modeling - Half Wasted Podcast

How the biggest pet care retailer in the Nordics improved its leaflet promotions with Sellforte‍