Eitan Chitayat is a Jewish advocate and storyteller whose work has been viewed over 300 million times across social media. He’s the founder of I’m That Jew — empowering Jews to proudly own and express their identity while helping the world understand who we are. Through narrative, I’m That Jew is working to build a united, visible Jewish future rooted in confidence, identity, and belonging. Eitan is also the founder and Creative Director of Natie Branding Agency and has nearly three decades of global experience working with brands like Apple, Google, YouTube, and leading startups around the world.
His perspective on branding, culture, and identity has been featured in The New York Times, Inc., Fortune, Variety, etc. Having lived in Hong Kong, London, Tel Aviv, New York, and Boston, Eitan brings a global understanding of people, culture, and community to the worlds of branding and Jewish storytelling.
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