Honestly, for us GDPR is a right PITA! We run small networking events (well, we did before Human Malware!), so we found a lot of our new business through email marketing. We only operate B2B so you'd think we'd be excluded from all the crap, but as far as I'm aware we're not. Before GDPR anyone that booked a ticket for an event would automatically be added to our database and receive an email when our next event was launched, but because they now have to 'explicitly opt in' to receiving emails, that no longer happens. As a result unless they manually subscribe to our mailing list (which is on a separate system to our booking system) we aren't allowed to keep them up to date. From what I've been advised, even when they hand us their business cards at the event, we aren't allowed to add them to the database, I think it's also 'best practice' to have them fill in a form as proof that we have consent, but nobody wants to go through the hassle! All in all, since GDPR, we've seen attendance at our events roughly half since they have to stumble upon us rather than us finding them! I get the feeling GDPR wasn't /really/ contested by the likes of Google and Facebook as with direct marketing to new clients basically cut off, we no doubt have to increase the amount of advertising through their platforms so they get more money!
5 years ago
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Small Business Toolbox
Thank you so much for helping me hit 10,000 subs! Very pleasant and unexpected surprise 👍😀. Here's a poll question for an upcoming vid - mainly aimed at those who run their own business in the UK but feel free to respond regardless of where you are in the world. How has GDPR impacted your business?
5 years ago | [YT] | 8