An email marketing strategy to consider trying is something I call the P.S. Method. It works like this:
- you send an email to your list that offers value - at the bottom of the email, you have a call to action (CTA) or promotion
Let's say that you offer group Spanish lessons and want to fill your schedule.
Using the P.S. Method, you send out a valuable email that goes through how to use the subjunctive in Spanish. You give examples and a good explanation.
At the bottom of the email, you promote your language classes.
This method has a few benefits:
1. It genuinely helps people (doing a good thing) 2. Because it helps people, those on your list are more likely to open your next email 3. It builds trust and shows that you can offer value which can potentially lead to more conversions 4. You earn the P.S. by offering value first
To maximize this, link the value part of the email to the promotion.
To use the above example, highlight that you're going to go through using the subjunctive in the group lessons and that those who join will be able to practice this area of Spanish.
P.S. To learn more about email marketing, get my free video series here: www.teachingeslonline.com/emcdf P.P.S. This method works for social media posts too 😉
Teaching ESL Online
An email marketing strategy to consider trying is something I call the P.S. Method.
It works like this:
- you send an email to your list that offers value
- at the bottom of the email, you have a call to action (CTA) or promotion
Let's say that you offer group Spanish lessons and want to fill your schedule.
Using the P.S. Method, you send out a valuable email that goes through how to use the subjunctive in Spanish. You give examples and a good explanation.
At the bottom of the email, you promote your language classes.
This method has a few benefits:
1. It genuinely helps people (doing a good thing)
2. Because it helps people, those on your list are more likely to open your next email
3. It builds trust and shows that you can offer value which can potentially lead to more conversions
4. You earn the P.S. by offering value first
To maximize this, link the value part of the email to the promotion.
To use the above example, highlight that you're going to go through using the subjunctive in the group lessons and that those who join will be able to practice this area of Spanish.
P.S. To learn more about email marketing, get my free video series here: www.teachingeslonline.com/emcdf
P.P.S. This method works for social media posts too 😉
5 years ago (edited) | [YT] | 9