I was updating a page we recently published for Asphalt Paving Company and noticed something interesting in the search preview.
Google was automatically pulling a featured image next to the search engine result listing ..... and that got me thinking.. 🤔
We don’t talk enough about how important that "LITTLE IMAGE" can be for your SEO and click-through rates (CTR).
Especially on mobile search, your listing is not just a title and a link. It’s visual.
People scroll, scan, and stop when something catches the eye. And that’s where your featured image can make a difference.
✅ Real project photo of a paving job?
✅ Warranty badge or offer overlay?
✅ Clear visuals that show what you actually do?
All these can make your listing on search results page look 10x more trustworthy and relevant, that can bring more clicks, more leads, and more positive results.
So here’s something to try:
👉 Upload a clean, sharp featured image for each service page
👉 Add alt text and optimize the file name with your keywords
👉 Test a few image types: raw project shots, graphic overlays, badges, etc.
CTR is not just about title tags anymore. Google is evolving, and visual impact now plays a role in search visibility.
Next time you’re publishing a new page, don’t ignore the image box.
It might just be the reason someone clicks on you, and not the next contractor in line. 😉
LeadsChief
I was updating a page we recently published for Asphalt Paving Company and noticed something interesting in the search preview.
Google was automatically pulling a featured image next to the search engine result listing ..... and that got me thinking.. 🤔
We don’t talk enough about how important that "LITTLE IMAGE" can be for your SEO and click-through rates (CTR).
Especially on mobile search, your listing is not just a title and a link. It’s visual.
People scroll, scan, and stop when something catches the eye. And that’s where your featured image can make a difference.
✅ Real project photo of a paving job?
✅ Warranty badge or offer overlay?
✅ Clear visuals that show what you actually do?
All these can make your listing on search results page look 10x more trustworthy and relevant, that can bring more clicks, more leads, and more positive results.
So here’s something to try:
👉 Upload a clean, sharp featured image for each service page
👉 Add alt text and optimize the file name with your keywords
👉 Test a few image types: raw project shots, graphic overlays, badges, etc.
CTR is not just about title tags anymore. Google is evolving, and visual impact now plays a role in search visibility.
Next time you’re publishing a new page, don’t ignore the image box.
It might just be the reason someone clicks on you, and not the next contractor in line. 😉
#seotips #seospecialist #websiteseo #seostrategy #rankongoogle #digitalmarketing
3 months ago | [YT] | 1