Spectrum BPO

📉 𝐓𝐡𝐢𝐧𝐤 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐢𝐬 𝐨𝐮𝐭𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐲𝐨𝐮 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧?

You don’t need access to their backend to estimate their 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞 (𝐂𝐕𝐑), you just need the right tools and a smart approach.






In this post, I’ve broken down a simple method using 𝐀𝐦𝐚𝐳𝐨𝐧’𝐬 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐄𝐱𝐩𝐥𝐨𝐫𝐞𝐫, a highly underutilized asset in most sellers' arsenals.





𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮’𝐥𝐥 𝐥𝐞𝐚𝐫𝐧:

🔹 How to pull estimated 𝐮𝐧𝐢𝐭𝐬 𝐬𝐨𝐥𝐝 (even if it only shows “100+” or “1k+”)

🔹 How to access 𝟑𝟎-𝐝𝐚𝐲 𝐜𝐥𝐢𝐜𝐤 𝐝𝐚𝐭𝐚 for specific ASINs

🔹 How to calculate CVR using a simple formula

🔹 How to turn that number into meaningful strategy





𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬:

✅ It helps you benchmark your listings against top competitors

✅ Reveals if a product’s success is due to traffic or listing quality

✅ Gives you actionable insights before you invest in ranking or ads




It’s a smart way to reverse-engineer performance, and it’s 100% doable without expensive software (though third-party tools can help with high-volume ASINs).

If you’re working on 𝐢𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠, 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐥𝐢𝐬𝐭𝐢𝐧𝐠𝐬, or even 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭, this is one framework you’ll want to bookmark.




🧠 𝐒𝐰𝐢𝐩𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐜𝐚𝐫𝐨𝐮𝐬𝐞𝐥 𝐚𝐧𝐝 𝐭𝐫𝐲 𝐢𝐭 𝐨𝐮𝐭

💬 Let us know if you've used this method before or if you need help applying it to your own listings.

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