Most brands think licensing is just slapping a logo on a product.
In reality, it’s MGs, royalties, approvals, timelines… and if you get it wrong, it quietly drains cash and momentum. But the upside is massive. Licensing helped The Oodie generate $100M+, and our first Friends drop did $500K in weeks.
We just dropped the full licensing playbook, how to know if you’re ready, what licensors look for, how to negotiate terms, and how to execute cleanly so it actually sells.
Davie Fogarty
Most brands think licensing is just slapping a logo on a product.
In reality, it’s MGs, royalties, approvals, timelines… and if you get it wrong, it quietly drains cash and momentum. But the upside is massive. Licensing helped The Oodie generate $100M+, and our first Friends drop did $500K in weeks.
We just dropped the full licensing playbook, how to know if you’re ready, what licensors look for, how to negotiate terms, and how to execute cleanly so it actually sells.
Watch it here 👉 https://www.youtube.com/watch?v=v96Ti...
1 month ago | [YT] | 427