The Koerner Office: Business Ideas & Growth Advice
Want to make more money? Let others make more money than you.That’s how my friend sold $15 million in watches to just one buyer.Here’s how he did it:Most people get upset when someone resells their product for more money. They feel like they messed up.But Shannon didn’t think that way. He thought, “If my buyer makes money, he’ll keep coming back.”Shannon had the deal and the supplier.But he didn’t want the stress of selling to end customers, so he sold in bulk to someone else, and let that guy do the work.One man even flew across the country just to meet him.Shannon laid out the whole inventory on a table and said:“I can get more of these every week. You just have to sell them.”That meeting turned into a $15 million partnership.Shannon’s rule?Don’t push.Don’t beg.Just make it easy for the buyer to win.And when they win big, they’ll tell other people about you too.The lesson?You don’t always need to “win” the deal.If the product moves and you’re making money, great.Let the buyer feel like they got the better deal.That’s how you stay in the game a long time.So Shannon Jean is the friend I referenced and he shares his wisdom (and this watch story) on the podcast found on the links in the top comment below!Follow me @thekoerneroffice for more intereting stuff like this!
3 days ago | [YT] | 39
The Koerner Office: Business Ideas & Growth Advice
Want to make more money? Let others make more money than you.
That’s how my friend sold $15 million in watches to just one buyer.
Here’s how he did it:
Most people get upset when someone resells their product for more money. They feel like they messed up.
But Shannon didn’t think that way. He thought, “If my buyer makes money, he’ll keep coming back.”
Shannon had the deal and the supplier.
But he didn’t want the stress of selling to end customers, so he sold in bulk to someone else, and let that guy do the work.
One man even flew across the country just to meet him.
Shannon laid out the whole inventory on a table and said:
“I can get more of these every week. You just have to sell them.”
That meeting turned into a $15 million partnership.
Shannon’s rule?
Don’t push.
Don’t beg.
Just make it easy for the buyer to win.
And when they win big, they’ll tell other people about you too.
The lesson?
You don’t always need to “win” the deal.
If the product moves and you’re making money, great.
Let the buyer feel like they got the better deal.
That’s how you stay in the game a long time.
So Shannon Jean is the friend I referenced and he shares his wisdom (and this watch story) on the podcast found on the links in the top comment below!
Follow me @thekoerneroffice for more intereting stuff like this!
3 days ago | [YT] | 39