Donors don’t stop giving because they can’t. They stop giving because they don’t feel connected.
👉 13% never got thanked. 👉 9% don’t even remember giving. 👉 36% felt another nonprofit needed their support more.
The good news? Every one of these reasons is preventable. A simple thank-you, a clear update, and consistent communication can turn one-time donors into lifelong supporters.
Fundraising isn’t just about asking. It’s about keeping the door open so they want to walk back through it again.
Joanne Toller - Fundraising Coach
Donors don’t stop giving because they can’t. They stop giving because they don’t feel connected.
👉 13% never got thanked.
👉 9% don’t even remember giving.
👉 36% felt another nonprofit needed their support more.
The good news? Every one of these reasons is preventable. A simple thank-you, a clear update, and consistent communication can turn one-time donors into lifelong supporters.
Fundraising isn’t just about asking. It’s about keeping the door open so they want to walk back through it again.
3 months ago | [YT] | 7