Five of the Top Tips I have for marketing within the motor industry. 🚗
1️⃣ Localize imagery by showcasing vehicles in local settings to create a connection with the community. For example, feature an electric car at a local charging station or driving through familiar streets. 🏙️
2️⃣ Take vehicles out of the showroom and into real-world scenarios to demonstrate practicality. Show cars on road trips or family outings to appeal to customers' lifestyles. 🛣️
3️⃣ Highlight infotainment specs to engage customers and showcase advanced technology. Create a video tour of a luxury car's infotainment system to demonstrate its features. 📲
4️⃣ Tailor content for brand ambassadors to resonate with their followers. Showcase how the car enhances a professional athlete's performance or lifestyle.🏎️⚽️
5️⃣ Feature staff regularly in content to humanize the brand and build connections with customers. Show behind-the-scenes videos and testimonials to demonstrate professionalism and dedication within the company. 💼
I really enjoyed working within this industry and getting to work with some amazing cars and people was really enjoyable. 😁
The biggest mistake i currently see dealers making presently with their marketing is actually mixing multiple brands in their content when part of a dealership network. This is very confusing for customers when they see that the premium brand is also being diluted by a cheaper brand offering witin the content.
Let me know what other industries you'd like me to cover in the comments below 👇
Digital Dinny | Marketing & Social Media Tips
Five of the Top Tips I have for marketing within the motor industry. 🚗
1️⃣ Localize imagery by showcasing vehicles in local settings to create a connection with the community. For example, feature an electric car at a local charging station or driving through familiar streets. 🏙️
2️⃣ Take vehicles out of the showroom and into real-world scenarios to demonstrate practicality. Show cars on road trips or family outings to appeal to customers' lifestyles. 🛣️
3️⃣ Highlight infotainment specs to engage customers and showcase advanced technology. Create a video tour of a luxury car's infotainment system to demonstrate its features. 📲
4️⃣ Tailor content for brand ambassadors to resonate with their followers. Showcase how the car enhances a professional athlete's performance or lifestyle.🏎️⚽️
5️⃣ Feature staff regularly in content to humanize the brand and build connections with customers. Show behind-the-scenes videos and testimonials to demonstrate professionalism and dedication within the company. 💼
I really enjoyed working within this industry and getting to work with some amazing cars and people was really enjoyable. 😁
The biggest mistake i currently see dealers making presently with their marketing is actually mixing multiple brands in their content when part of a dealership network. This is very confusing for customers when they see that the premium brand is also being diluted by a cheaper brand offering witin the content.
Let me know what other industries you'd like me to cover in the comments below 👇
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1 year ago | [YT] | 1