How Big Food Got Us Hooked | The Hidden Science Behind Obesity and Addiction
We need to talk about how Big Food got us hooked—on sugar, on salt, on fat, on fake fullness, and on foods that are engineered not to nourish us, but to control us.
I’ve battled morbid obesity for most of my adult life. And I can say with conviction: it’s not just about willpower. It’s not just about laziness. It’s not even just about food.
Just like with drugs and alcohol, there’s a science behind the addiction—and behind it, an industry profiting from our powerlessness.
Big Food has entire departments dedicated to designing “bliss points”—that perfect balance of sugar, fat and salt that keeps us coming back. They know how to light up the reward centres in our brains. They know how to override hunger and fullness cues. This isn’t nourishment—it’s manipulation.
As Bye Bye Fatman, I’ve made my journey public—not because I have it all figured out, but because I’ve lived the cycle of binging, shame, restriction, and relapse. I’ve lived the struggle of looking in the mirror and wondering, how did I let it get this far?
And while personal responsibility is absolutely a part of the solution, let’s be honest: We’re fighting a war against food that’s designed to hijack our biology.
This is why obesity must be approached with compassion. It is not a moral failing. It is not a character flaw. It is a complex interplay of biology, trauma, psychology, and—yes—corporate greed.
So what do we do?
We start by telling the truth. By naming the systems at play. By showing compassion to those who are still stuck. And by reminding each other that recovery isn’t just possible—it’s worth fighting for.
I’m not just losing weight. I’m taking my life back. One choice. One step. One dance at a time.
Bye Bye Fatman
How Big Food Got Us Hooked | The Hidden Science Behind Obesity and Addiction
We need to talk about how Big Food got us hooked—on sugar, on salt, on fat, on fake fullness, and on foods that are engineered not to nourish us, but to control us.
I’ve battled morbid obesity for most of my adult life. And I can say with conviction: it’s not just about willpower. It’s not just about laziness. It’s not even just about food.
Just like with drugs and alcohol, there’s a science behind the addiction—and behind it, an industry profiting from our powerlessness.
Big Food has entire departments dedicated to designing “bliss points”—that perfect balance of sugar, fat and salt that keeps us coming back. They know how to light up the reward centres in our brains. They know how to override hunger and fullness cues.
This isn’t nourishment—it’s manipulation.
As Bye Bye Fatman, I’ve made my journey public—not because I have it all figured out, but because I’ve lived the cycle of binging, shame, restriction, and relapse. I’ve lived the struggle of looking in the mirror and wondering, how did I let it get this far?
And while personal responsibility is absolutely a part of the solution, let’s be honest:
We’re fighting a war against food that’s designed to hijack our biology.
This is why obesity must be approached with compassion.
It is not a moral failing.
It is not a character flaw.
It is a complex interplay of biology, trauma, psychology, and—yes—corporate greed.
So what do we do?
We start by telling the truth.
By naming the systems at play.
By showing compassion to those who are still stuck.
And by reminding each other that recovery isn’t just possible—it’s worth fighting for.
I’m not just losing weight. I’m taking my life back.
One choice. One step. One dance at a time.
#ByeByeFatman #ObesityAwareness #BigFoodExposed #FoodAddictionIsReal #HealthNotShame #WeightLossWithCompassion #SugarSaltFat #ProcessedFoodAddiction #FoodAndFeelings #Over50AndFit #HealingThroughMovement #MentalHealthMatters #PersonalResponsibilityWithCompassion #FromFatToFit #BreakTheCycle
3 months ago | [YT] | 55