Setting your coaching fees isn’t just about making money—it can impact your motivation to coach your clients. Here are four fee motivation levels to consider, based on fees you charge (illustrative amounts shown - your fee ranges will vary). Where do most of your clients fall?
1. NEGATIVE MOTIVATION ($25 AND BELOW) When fees are too low, resentment can creep in. You might dread sessions, feel undervalued, or even resent your clients. Giving away your time for free (or even paying for the opportunity) can make you feel like you’re losing out. Motivational Impact: Feeling annoyed and avoid scheduling sessions. Sense of imbalance—giving more than receiving. Erodes your enthusiasm and affects your ability to support your client. Solutions: Gradually raise your fees. Communicate your value clearly. Let go of the coaching relationship if it’s no longer serving either party.
2. NEUTRAL MOTIVATION ($25 - $100) Fees at this level seem reasonable but may not fully energize you. You’re likely to show up and do your job without the drive to deliver a transformative experience. Without more at stake, apathy can set in. Motivational Impact: Commitment is “just enough.” Doing enough to 'get by' but no going 'the extra mile'. Apathy can arise. Solutions: Monitor your commitment level. If your motivation dips, consider raising your fees to spark renewed investment in your coaching
3. POSITIVE MOTIVATION ($250 - $500) This is the ideal range: you feel adequately compensated and inspired to give your best. You're ready to tackle tough conversations and bring about real change because your effort is well-matched with the reward. Motivational Impact: Your motivation is high, and you consistently show up at your best. The desire to create transformative results for your clients is strong. You’re willing to engage in challenging discussions or take bold actions to facilitate growth. Solutions: Stay vigilant to avoid slipping into complacency. Keep aligned with your value and continue raising your standards.
4. ANXIOUS/ATTACHED MOTIVATION ($1,000+) At this level, you may feel overpaid or question whether you can deliver value worth the fee. This can lead to over-coaching, over-attachment to client outcomes, or anxiety about losing the client. Motivational Impact: Feelings of guilt, anxiety, or inadequacy may arise. Overly attached, resorting to manipulative tactics to keep the client. Push too hard to deliver value or using unhelpful tactics to justify the fee. Fear of losing the client can overshadow your coaching quality. Solutions: Adjust your beliefs about your worth to align with your fees. Lower the fees to a level where you feel comfortable and confident. **Where do you set your fees, and how does it impact your coaching?**
Master Coach University
Coaching Fee Motivation? (PART 2)
Setting your coaching fees isn’t just about making money—it can impact your motivation to coach your clients.
Here are four fee motivation levels to consider, based on fees you charge (illustrative amounts shown - your fee ranges will vary).
Where do most of your clients fall?
1. NEGATIVE MOTIVATION ($25 AND BELOW)
When fees are too low, resentment can creep in.
You might dread sessions, feel undervalued, or even resent your clients.
Giving away your time for free (or even paying for the opportunity) can make you feel like you’re losing out.
Motivational Impact:
Feeling annoyed and avoid scheduling sessions.
Sense of imbalance—giving more than receiving.
Erodes your enthusiasm and affects your ability to support your client.
Solutions:
Gradually raise your fees.
Communicate your value clearly.
Let go of the coaching relationship if it’s no longer serving either party.
2. NEUTRAL MOTIVATION ($25 - $100)
Fees at this level seem reasonable but may not fully energize you.
You’re likely to show up and do your job without the drive to deliver a transformative experience.
Without more at stake, apathy can set in.
Motivational Impact:
Commitment is “just enough.”
Doing enough to 'get by' but no going 'the extra mile'.
Apathy can arise.
Solutions:
Monitor your commitment level.
If your motivation dips, consider raising your fees to spark renewed investment in your coaching
3. POSITIVE MOTIVATION ($250 - $500)
This is the ideal range: you feel adequately compensated and inspired to give your best.
You're ready to tackle tough conversations and bring about real change because your effort is well-matched with the reward.
Motivational Impact:
Your motivation is high, and you consistently show up at your best.
The desire to create transformative results for your clients is strong.
You’re willing to engage in challenging discussions or take bold actions to facilitate growth.
Solutions:
Stay vigilant to avoid slipping into complacency.
Keep aligned with your value and continue raising your standards.
4. ANXIOUS/ATTACHED MOTIVATION ($1,000+)
At this level, you may feel overpaid or question whether you can deliver value worth the fee.
This can lead to over-coaching, over-attachment to client outcomes, or anxiety about losing the client.
Motivational Impact:
Feelings of guilt, anxiety, or inadequacy may arise.
Overly attached, resorting to manipulative tactics to keep the client.
Push too hard to deliver value or using unhelpful tactics to justify the fee.
Fear of losing the client can overshadow your coaching quality.
Solutions:
Adjust your beliefs about your worth to align with your fees.
Lower the fees to a level where you feel comfortable and confident.
**Where do you set your fees, and how does it impact your coaching?**
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10 months ago | [YT] | 1