Once you’ve built your app and gone through beta testing… now comes the moment of truth: getting people to sign up and pay.
If you’re like most no-code founders, your first attempt at a landing page probably sounds like this:
"We have a powerful database engine and customizable workflows!" (A feature)
"Our platform includes a built-in user authentication system!" (Another feature)
The problem is, users don't buy features; they buy a better version of themselves.
In other words, they buy the outcome your app delivers.
If you’re not a professional copywriter, the easiest way to write compelling copy is to follow one simple rule…
…translate every feature into a benefit.
The Feature → Benefit Formula
The entire secret to powerful copy is shifting your focus.
Use this simple formula for every section of your landing page:
FEATURE → SO YOU CAN → BENEFIT (THE OUTCOME)
Here’s how to apply it to your app:
1. The Headline aka The "Problem Solved"
This is where most people get stuck. Don't use a headline about what your app is.
Use a headline about what your app achieves for the user.
❌Instead of: "A CRM built with Bubble's modern database architecture."
✅Use this: "Close More Deals by Cutting Client Follow-up Time in Half."
❌Instead of: "A Project Management Tool with drag-and-drop workflow builders."
✅Use this: "Finally Manage Your Freelance Projects Without That Stressful Sunday Scramble."
The goal is to make the user instantly think, "Wait, that sounds like my problem."
2. The Body Copy aka The Value Proposition
This is where you directly apply the "So You Can" rule.
Take the specs of your app and turn them into a clear, desirable outcome.
⭐The Feature (What it is): User Authentication
🏆The Benefit (Why they care): Focus on Your Product: Stop worrying about security! Our built-in login system is secure and tested, so you can spend zero time on user management and all your time on shipping features.
⭐The Feature (What it is): Customizable Dashboards
🏆The Benefit (Why they care): See Only What Matters: Quickly rearrange your main screen to display only your top 3 KPIs, so you can check your business health in 30 seconds and move on with your day.
⭐The Feature (What it is): Built-in Email Notifications
🏆The Benefit (Why they care): Never Miss a Lead: Automated email alerts fire instantly when a new lead signs up, so you can follow up within the golden 5-minute window and close the sale.
The goal is to help the user visualize their life being better and easier because of your app.
The Final Step: Focus on the Fear
As a solopreneur, your audience is likely afraid of wasting time, wasting money, or making a mistake.
The best copy anticipates and relieves these fears:
Fear: "I don't have time to set this up."
Copy: "Go live in less than 20 minutes with our quick-start template."
Fear: "I'll get locked into a complicated contract."
Copy: "No long-term contracts. Cancel anytime, no questions asked."
So, stop building a list of specifications. Instead, start writing copy that addresses the user's aspirations and eliminates their anxieties. That’s how you sell.
Coaching No Code Apps
Once you’ve built your app and gone through beta testing… now comes the moment of truth: getting people to sign up and pay.
If you’re like most no-code founders, your first attempt at a landing page probably sounds like this:
"We have a powerful database engine and customizable workflows!" (A feature)
"Our platform includes a built-in user authentication system!" (Another feature)
The problem is, users don't buy features; they buy a better version of themselves.
In other words, they buy the outcome your app delivers.
If you’re not a professional copywriter, the easiest way to write compelling copy is to follow one simple rule…
…translate every feature into a benefit.
The Feature → Benefit Formula
The entire secret to powerful copy is shifting your focus.
Use this simple formula for every section of your landing page:
FEATURE → SO YOU CAN → BENEFIT (THE OUTCOME)
Here’s how to apply it to your app:
1. The Headline aka The "Problem Solved"
This is where most people get stuck. Don't use a headline about what your app is.
Use a headline about what your app achieves for the user.
❌Instead of: "A CRM built with Bubble's modern database architecture."
✅Use this: "Close More Deals by Cutting Client Follow-up Time in Half."
❌Instead of: "A Project Management Tool with drag-and-drop workflow builders."
✅Use this: "Finally Manage Your Freelance Projects Without That Stressful Sunday Scramble."
The goal is to make the user instantly think, "Wait, that sounds like my problem."
2. The Body Copy aka The Value Proposition
This is where you directly apply the "So You Can" rule.
Take the specs of your app and turn them into a clear, desirable outcome.
⭐The Feature (What it is): User Authentication
🏆The Benefit (Why they care): Focus on Your Product: Stop worrying about security! Our built-in login system is secure and tested, so you can spend zero time on user management and all your time on shipping features.
⭐The Feature (What it is): Customizable Dashboards
🏆The Benefit (Why they care): See Only What Matters: Quickly rearrange your main screen to display only your top 3 KPIs, so you can check your business health in 30 seconds and move on with your day.
⭐The Feature (What it is): Built-in Email Notifications
🏆The Benefit (Why they care): Never Miss a Lead: Automated email alerts fire instantly when a new lead signs up, so you can follow up within the golden 5-minute window and close the sale.
The goal is to help the user visualize their life being better and easier because of your app.
The Final Step: Focus on the Fear
As a solopreneur, your audience is likely afraid of wasting time, wasting money, or making a mistake.
The best copy anticipates and relieves these fears:
Fear: "I don't have time to set this up."
Copy: "Go live in less than 20 minutes with our quick-start template."
Fear: "I'll get locked into a complicated contract."
Copy: "No long-term contracts. Cancel anytime, no questions asked."
So, stop building a list of specifications. Instead, start writing copy that addresses the user's aspirations and eliminates their anxieties. That’s how you sell.
2 weeks ago | [YT] | 8