Look, I've watched thousands of salespeople blow deals because they make one critical mistake.
Here's what happens:
Prospect: "Your price is too high."
Average salesperson: "Well actually, if you compare us to the competition..." or "Let me show you why we're worth it..."
And boom. You just started arguing with your prospect.
The 2 magic words that change everything:
"I AGREE."
But here's the thing - you're not actually agreeing that your price is too high. You're agreeing with their concern, then redirecting the conversation.
Here's exactly how this works:
Prospect: "Your price is too high."
You: "I AGREE. But let me ask you this - is this a question of price, or is this a question of value?"
See what just happened?
→ You validated their concern instead of dismissing it → You didn't get defensive or start arguing → You created space to dive deeper into the REAL objection → You shifted from price to value in one sentence
Why this works:
When you argue with someone, they dig deeper into their position. They get more defensive. They build a wall.
But when you agree? That wall comes down. Now you're on the SAME SIDE, working together to solve their concern.
Most objections aren't about what people SAY they're about.
"Your price is too high" really means:
"I don't see enough value yet"
"I'm scared of making the wrong decision"
"I need to justify this to my boss/spouse"
When you say "I agree" and dive deeper, you get to the REAL issue. And real issues can be solved.
The mistake most salespeople make is treating objections like attacks. They're not - they're opportunities to understand what's actually blocking the sale.
Try this on your next few calls. Say "I agree" when they object, then ask a better question.
Anik Singal
These 2 Words Will Handle Any Sales Objection.
And Most Salespeople Never Use Them.
Look, I've watched thousands of salespeople blow deals because they make one critical mistake.
Here's what happens:
Prospect: "Your price is too high."
Average salesperson: "Well actually, if you compare us to the competition..." or "Let me show you why we're worth it..."
And boom. You just started arguing with your prospect.
The 2 magic words that change everything:
"I AGREE."
But here's the thing - you're not actually agreeing that your price is too high. You're agreeing with their concern, then redirecting the conversation.
Here's exactly how this works:
Prospect: "Your price is too high."
You: "I AGREE. But let me ask you this - is this a question of price, or is this a question of value?"
See what just happened?
→ You validated their concern instead of dismissing it
→ You didn't get defensive or start arguing
→ You created space to dive deeper into the REAL objection
→ You shifted from price to value in one sentence
Why this works:
When you argue with someone, they dig deeper into their position. They get more defensive. They build a wall.
But when you agree? That wall comes down. Now you're on the SAME SIDE, working together to solve their concern.
Most objections aren't about what people SAY they're about.
"Your price is too high" really means:
"I don't see enough value yet"
"I'm scared of making the wrong decision"
"I need to justify this to my boss/spouse"
When you say "I agree" and dive deeper, you get to the REAL issue. And real issues can be solved.
The mistake most salespeople make is treating objections like attacks. They're not - they're opportunities to understand what's actually blocking the sale.
Try this on your next few calls. Say "I agree" when they object, then ask a better question.
See what happens.
3 weeks ago | [YT] | 13