If I had to start Google Ads from scratch today, I wouldn’t just set up campaigns and hope for clicks. Most businesses make that mistake—and it’s why budgets get wasted.
Here’s how I would approach it:
1. Solid Account Structure: Every campaign and ad group must align with the customer journey. Awareness campaigns, consideration campaigns, and conversion campaigns each serve a purpose. Chaos here means wasted spend.
2. Tracking & Analytics: Without proper tracking, you’re flying blind. From conversion events to audience signals, data must be accurate. This ensures every decision is informed, and every ad dollar counts.
3. Funnel-Aligned Strategy: Ads shouldn’t just get clicks—they should guide prospects through the funnel. Awareness, engagement, retargeting, and conversion campaigns must work together, not compete.
4. Testing & Optimization: Even with the right structure, campaigns need ongoing testing. Headlines, creatives, keywords, and bidding strategies should be iterated based on real performance data—not assumptions.
Most beginners chase impressions and clicks. The secret to real growth is building a system where Google Ads drive predictable, profitable sales, not just traffic.
Izaz | Google Ads Expert
If I had to start Google Ads from scratch today, I wouldn’t just set up campaigns and hope for clicks. Most businesses make that mistake—and it’s why budgets get wasted.
Here’s how I would approach it:
1. Solid Account Structure:
Every campaign and ad group must align with the customer journey. Awareness campaigns, consideration campaigns, and conversion campaigns each serve a purpose. Chaos here means wasted spend.
2. Tracking & Analytics:
Without proper tracking, you’re flying blind. From conversion events to audience signals, data must be accurate. This ensures every decision is informed, and every ad dollar counts.
3. Funnel-Aligned Strategy:
Ads shouldn’t just get clicks—they should guide prospects through the funnel. Awareness, engagement, retargeting, and conversion campaigns must work together, not compete.
4. Testing & Optimization:
Even with the right structure, campaigns need ongoing testing. Headlines, creatives, keywords, and bidding strategies should be iterated based on real performance data—not assumptions.
Most beginners chase impressions and clicks. The secret to real growth is building a system where Google Ads drive predictable, profitable sales, not just traffic.
#GoogleAds #PPCStrategy #DigitalMarketing #AdOptimization #GrowthMarketing
1 week ago | [YT] | 0