William Brown
How Oliver Made $95.3K in 48 Hours… Most coaching businesses hit a ceiling around $30K per month and stay there for years. Oliver Denyer, who runs E-commerce Freedom, was stuck there too. $30K months. Every single time. He'd tried everything—webinars, VSLs, high-ticket programs, email campaigns. No matter what he tried, $30K was the cap. He'd get little spikes, but they never lasted. The problem isn't always the marketing or the offer. For Oliver, it was simpler than that—he was flying blind on his numbers. He'd heard "know your numbers" in masterminds before, but no one ever explained which numbers actually mattered—or how to use them to scale. Most coaches talk about tracking metrics yet... Almost none can tell you their true customer acquisition cost or exactly how much ad spend they need to hit a specific revenue goal. When we started working together, that's the first thing we fixed. We broke down his funnel mathematics—every conversion rate, every dollar spent, every return. Then we calculated precisely what he needed to invest in ads to hit $100K months… What it would take to grow beyond that. Before this, Oliver had been scaling based on gut feeling. Now he had a clear mathematical roadmap. A few days in, I suggested a promotion built entirely around his numbers. Oliver had run plenty of promotions before: Discounts, offers, limited-time deals—but none of them ever created real momentum. This time, the entire campaign was backed by data. Forty-eight hours later, he'd pulled in $95.3K in revenue. From a guy averaging $30K a month, that single campaign tripled his usual revenue. In just two days. That wasn't down to luck. It was down to precision. Most coaching businesses miss this completely. You can't scale what you can't measure. Too many coaches make ad decisions based on emotion—turning up spend when sales feel good, cutting back when things get tight. It's like managing your business by mood swings. The real growth happens when you know exactly how much you can spend to acquire a customer while still hitting your target profit. Think of it like this… Most people treat ad spend like a thermostat—turn it up when it's cold, turn it down when it's hot. But what if you treated it like a calculator? Input the right numbers, you get predictable, consistent outputs. That's when scaling becomes systematic instead of scary. – Will p.s. Want to hear Oliver's full testimonial? You can see it here. https://www.youtube.com/watch?v=RpAM1...
2 weeks ago | [YT] | 23
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William Brown
How Oliver Made $95.3K in 48 Hours…
Most coaching businesses hit a ceiling around $30K per month and stay there for years.
Oliver Denyer, who runs E-commerce Freedom, was stuck there too.
$30K months. Every single time.
He'd tried everything—webinars, VSLs, high-ticket programs, email campaigns.
No matter what he tried, $30K was the cap. He'd get little spikes, but they never lasted.
The problem isn't always the marketing or the offer.
For Oliver, it was simpler than that—he was flying blind on his numbers.
He'd heard "know your numbers" in masterminds before, but no one ever explained which numbers actually mattered—or how to use them to scale.
Most coaches talk about tracking metrics yet...
Almost none can tell you their true customer acquisition cost or exactly how much ad spend they need to hit a specific revenue goal.
When we started working together, that's the first thing we fixed.
We broke down his funnel mathematics—every conversion rate, every dollar spent, every return.
Then we calculated precisely what he needed to invest in ads to hit $100K months… What it would take to grow beyond that.
Before this, Oliver had been scaling based on gut feeling.
Now he had a clear mathematical roadmap.
A few days in, I suggested a promotion built entirely around his numbers.
Oliver had run plenty of promotions before:
Discounts, offers, limited-time deals—but none of them ever created real momentum.
This time, the entire campaign was backed by data.
Forty-eight hours later, he'd pulled in $95.3K in revenue.
From a guy averaging $30K a month, that single campaign tripled his usual revenue.
In just two days.
That wasn't down to luck. It was down to precision.
Most coaching businesses miss this completely. You can't scale what you can't measure.
Too many coaches make ad decisions based on emotion—turning up spend when sales feel good, cutting back when things get tight.
It's like managing your business by mood swings.
The real growth happens when you know exactly how much you can spend to acquire a customer while still hitting your target profit.
Think of it like this…
Most people treat ad spend like a thermostat—turn it up when it's cold, turn it down when it's hot.
But what if you treated it like a calculator?
Input the right numbers, you get predictable, consistent outputs.
That's when scaling becomes systematic instead of scary.
– Will
p.s.
Want to hear Oliver's full testimonial?
You can see it here.
https://www.youtube.com/watch?v=RpAM1...
2 weeks ago | [YT] | 23