Olá! Let me introduce myself to the new followers and remind the old ones about myself. 💁🏻♀️So, I’m Mia, 41 years old. I live in a small touristic place in Central Portugal, where we moved a couple of years ago.
👩🏻💻In the past I spent 20 years working for international brands as a Head of Marketing and eCommerce. During 4 years teached students at the Higher School of Economics and even worked as a part-time eCommerce consultant for ITC projects (International Trade Center of United Nations). Now we run a small family business of Legal Can🌿abis products, handmade souvenirs and fun T-shirts, designed by my partner in crime - Eka Gadelia. She’s doing the most jobs related to product supplies and a million other things. I am in charge of all marketing activities. And honestly, last year was full of challenges for me as a specialist.
🤦🏻♀️Running a small business is absolutely not the same as managing projects in big companies 🤦🏻♀️Small Business Marketing Budget is not even 10% of income 🤦🏻♀️The industry of Legal 🌿 is still restricted to be promoted online. And this is the biggest challenge I can’t deal with yet 🤦🏻♀️Lack of assistance. You can’t afford onsite/outsource staff and sometimes you just don’t do all you want to implement. For example, our webshop. I’ve did it via Shopify, but can’t deal with some filters and checkout, so it looks a bit weird. I would like to finish it this year, but there’s a long list, what we have to do 😁Anyway, I've totally updated my skills and learned a lot of new tools for our small business. It was tricky, but interesting and exciting. Honestly, I had no time to share most of my thoughts about that. And I guess, it wasn’t a time.
💁🏻♀️Now, more or less I see the picture of Portuguese eCommerce, marketing tools for small retail business and can assure you, this year will be much more interesting both for retailers and for customers.
So, stay tuned and don’t forget to check my stories. I use them more often vs posts and videos.
Mia eCommerce moved to Portugal
Olá! Let me introduce myself to the new followers and remind the old ones about myself.
💁🏻♀️So, I’m Mia, 41 years old. I live in a small touristic place in Central Portugal, where we moved a couple of years ago.
👩🏻💻In the past I spent 20 years working for international brands as a Head of Marketing and eCommerce. During 4 years teached students at the Higher School of Economics and even worked as a part-time eCommerce consultant for ITC projects (International Trade Center of United Nations). Now we run a small family business of Legal Can🌿abis products, handmade souvenirs and fun T-shirts, designed by my partner in crime - Eka Gadelia. She’s doing the most jobs related to product supplies and a million other things. I am in charge of all marketing activities. And honestly, last year was full of challenges for me as a specialist.
🤦🏻♀️Running a small business is absolutely not the same as managing projects in big companies
🤦🏻♀️Small Business Marketing Budget is not even 10% of income
🤦🏻♀️The industry of Legal 🌿 is still restricted to be promoted online. And this is the biggest challenge I can’t deal with yet
🤦🏻♀️Lack of assistance. You can’t afford onsite/outsource staff and sometimes you just don’t do all you want to implement. For example, our webshop. I’ve did it via Shopify, but can’t deal with some filters and checkout, so it looks a bit weird. I would like to finish it this year, but there’s a long list, what we have to do 😁Anyway, I've totally updated my skills and learned a lot of new tools for our small business. It was tricky, but interesting and exciting. Honestly, I had no time to share most of my thoughts about that. And I guess, it wasn’t a time.
💁🏻♀️Now, more or less I see the picture of Portuguese eCommerce, marketing tools for small retail business and can assure you, this year will be much more interesting both for retailers and for customers.
So, stay tuned and don’t forget to check my stories. I use them more often vs posts and videos.
Have a good year all!
#mia #about
8 months ago | [YT] | 0