Smashburgers are more than just a food trend. For only a few extra dollars, more Americans are ditching Big Macs and Whoppers in favor of these fresher, smashed, local alternatives. Customer retention at McDonald’s, Burger King, and Wendy’s have plummeted and their executives are panicking.
It’s only in LA where the smashburger market is most mature, quality is highest, and competition is fiercest. With low barriers to entry, owners rush into neighborhoods to stake market share.
In this Modern MBA Original, we’re going boots-on-the-ground to understand what it takes to win from the small first-time restaurateur to the market leader who built the city’s largest independent chain— growing to 11 stores in 5 years, one patty at a time.
Modern MBA
Smashburgers are more than just a food trend. For only a few extra dollars, more Americans are ditching Big Macs and Whoppers in favor of these fresher, smashed, local alternatives. Customer retention at McDonald’s, Burger King, and Wendy’s have plummeted and their executives are panicking.
It’s only in LA where the smashburger market is most mature, quality is highest, and competition is fiercest. With low barriers to entry, owners rush into neighborhoods to stake market share.
In this Modern MBA Original, we’re going boots-on-the-ground to understand what it takes to win from the small first-time restaurateur to the market leader who built the city’s largest independent chain— growing to 11 stores in 5 years, one patty at a time.
4 months ago | [YT] | 116