Choosing Your Office / Production House Location – A Word to Fashion Designers
Many fashion designers believe that setting up shop near the expressway or in a well-developed area automatically means patronage from residents of that area. As a result, they often break the bank just to afford exorbitant rents in major cities.
Yes, major cities are great — but only move when you can comfortably afford it twice over.
Here’s the reality: once you move into those highbrow areas, you’ll often discover that many residents actually travel to rural or less popular areas to get their tailoring done.
Take for example a man I know who owns a house in Lekki, Lagos. His personal fashion designer lives in Ago Palace, Lagos. Some go even farther — to cities like Aba and Owerri — to find skilled tailors. It’s not that they can’t afford the ones nearby, but they’re cutting costs. Also, many know that the big fashion brands in major cities are often run by business owners who don't know how to sew themselves. (There’s a world of difference between a fashion entrepreneur who knows how to sew and one who doesn’t — but that’s a topic for another day.)
So, here’s the truth: you don’t need to relocate to a major city to land big clients. What you truly need is:
Exceptional sewing skills
A well-organized Facebook page or profile
A solid online presence
Regularly posted, well-detailed samples of your work
Be patient. Stay focused. If you stay consistent, city clients will start finding you, right where you are.
But — and this is important — this doesn’t mean you should stay glued to your comfort zone. The key message here is: don’t use your last card to pay rent near Aso Rock thinking the President or Ministers will suddenly become your clients. That’s almost impossible — mission dead on arrival.
Mr Redefined Clothing
Choosing Your Office / Production House Location – A Word to Fashion Designers
Many fashion designers believe that setting up shop near the expressway or in a well-developed area automatically means patronage from residents of that area. As a result, they often break the bank just to afford exorbitant rents in major cities.
Yes, major cities are great — but only move when you can comfortably afford it twice over.
Here’s the reality: once you move into those highbrow areas, you’ll often discover that many residents actually travel to rural or less popular areas to get their tailoring done.
Take for example a man I know who owns a house in Lekki, Lagos. His personal fashion designer lives in Ago Palace, Lagos. Some go even farther — to cities like Aba and Owerri — to find skilled tailors. It’s not that they can’t afford the ones nearby, but they’re cutting costs. Also, many know that the big fashion brands in major cities are often run by business owners who don't know how to sew themselves. (There’s a world of difference between a fashion entrepreneur who knows how to sew and one who doesn’t — but that’s a topic for another day.)
So, here’s the truth: you don’t need to relocate to a major city to land big clients. What you truly need is:
Exceptional sewing skills
A well-organized Facebook page or profile
A solid online presence
Regularly posted, well-detailed samples of your work
Be patient. Stay focused. If you stay consistent, city clients will start finding you, right where you are.
But — and this is important — this doesn’t mean you should stay glued to your comfort zone. The key message here is: don’t use your last card to pay rent near Aso Rock thinking the President or Ministers will suddenly become your clients. That’s almost impossible — mission dead on arrival.
– MR REDEFINED CLOTHING
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