Polyweb

🤔 How can we make better decisions? Decision-making is what I consider a meta-skill, and in this era of constant technological innovation, the ability to make the right choices may be more than just a skill; it could be a matter of survival. So, how can we enhance our decision-making abilities?

To help shed light on this question, I am joined by Prof. Dr. Koen Pauwels, a marketing and decision-making expert. Prof. Pauwels holds the position of Distinguished Professor at Northeastern University and serves as the Principal Research Scientist at Amazon's Advertising Marketing & Insights team. His expertise lies in assisting managers in making better choices to measure and enhance marketing effectiveness.

Together with Prof. Pauwels, we explore the general principles of improving decision-making and provide practical examples across three different scenarios:

1️⃣ Personal decision-making

2️⃣ Decision-making in large companies, including insights into Amazon's approach

3️⃣ Decision-making in startups, highlighting the appropriate metrics to evaluate your decisions

#DecisionMakingSkills #BetterDecisions #SurvivalSkills #AmazonFramework #TechnologicalInnovation #EnhancingDecisions #PersonalDecisions #CompanyDecisions #StartupDecisions #MetricsForSuccess

2 years ago | [YT] | 0