John Whiting
It’s not just enough to decide on a niche (a segment of a market you want to work with). IN ORDER TO SELL, YOU NEED TO KNOW YOUR MARKET‘S AWARENESS LEVELS.#1 THE HOTTEST LEVELThese people know about your product or service. They haven‘t bought yet but...THEY ARE MOST LIKELY TO BUY.If you are strapped for cash, reach out to them first.#2 THE WARMEST LEVELThese people know a product or solution exists, have probably bought a solution before, but they don‘t know your product or solution exists.THESE ARE PEOPLE YOU HAVE TO GET IN FRONT OF WITH ADS OR OUTREACH.#3 THE COOL LEVELImagine having a headache but not knowing Tylenol exists.THESE PEOPLE KNOW THEY HAVE A PROBLEM BUT HAVE NO CLUE THERE IS A SOLUTION.#4 THE COLD LEVELThis part of the market is hardest to sell to. They don‘t know they have a problem and haven‘t previously sought a solution for it. THESE PEOPLE REQUIRE EDUCATION OF THEIR PROBLEM & YOUR SOLUTION.There are different beliefs that have to change at each level of awareness. SAVE THESE TO REFERENCE BACK TO WHEN YOU BEGIN TO CREATE YOUR MARKETING CONTENT.
1 year ago | [YT] | 6
John Whiting
It’s not just enough to decide on a niche (a segment of a market you want to work with).
IN ORDER TO SELL, YOU NEED TO KNOW YOUR MARKET‘S AWARENESS LEVELS.
#1 THE HOTTEST LEVEL
These people know about your product or service. They haven‘t bought yet but...
THEY ARE MOST LIKELY TO BUY.
If you are strapped for cash, reach out to them first.
#2 THE WARMEST LEVEL
These people know a product or solution exists, have probably bought a solution before, but they don‘t know your product or solution exists.
THESE ARE PEOPLE YOU HAVE TO GET IN FRONT OF WITH ADS OR OUTREACH.
#3 THE COOL LEVEL
Imagine having a headache but not knowing Tylenol exists.
THESE PEOPLE KNOW THEY HAVE A PROBLEM BUT HAVE NO CLUE THERE IS A SOLUTION.
#4 THE COLD LEVEL
This part of the market is hardest to sell to. They don‘t know they have a problem and haven‘t previously sought a solution for it.
THESE PEOPLE REQUIRE EDUCATION OF THEIR PROBLEM & YOUR SOLUTION.
There are different beliefs that have to change at each level of awareness.
SAVE THESE TO REFERENCE BACK TO WHEN YOU BEGIN TO CREATE YOUR MARKETING CONTENT.
1 year ago | [YT] | 6