đź’ˇ #imTIPS: Are your ad platforms missing 30% of your conversions?
Here's one high-impact fix most campaigns overlook...
Browser blocking, cookie restrictions, and script failures mean your pixels only see part of the picture. Server-side tracking fixes this by routing conversion data directly from your server to ad platforms—capturing events that client-side tracking misses.
Instead of relying on browser pixels that get blocked, you send conversion data through your own server using Google Tag Manager Server container and platform APIs like Meta's Conversions API and Google Enhanced Conversions.
Outcome?
Most campaigns recover 20-35% more tracked conversions once server-side tracking is live.
Your actual cost per acquisition drops because platforms finally see the full picture and optimize with complete data—not just the fraction that makes it through browser restrictions.
Ready to see better results?
Drop your biggest tracking challenge in the comments, hit like if you found this helpful, and follow us for more tips like this every week.
imFORZA
đź’ˇ #imTIPS: Are your ad platforms missing 30% of your conversions?
Here's one high-impact fix most campaigns overlook...
Browser blocking, cookie restrictions, and script failures mean your pixels only see part of the picture. Server-side tracking fixes this by routing conversion data directly from your server to ad platforms—capturing events that client-side tracking misses.
Instead of relying on browser pixels that get blocked, you send conversion data through your own server using Google Tag Manager Server container and platform APIs like Meta's Conversions API and Google Enhanced Conversions.
Outcome?
Most campaigns recover 20-35% more tracked conversions once server-side tracking is live.
Your actual cost per acquisition drops because platforms finally see the full picture and optimize with complete data—not just the fraction that makes it through browser restrictions.
Ready to see better results?
Drop your biggest tracking challenge in the comments, hit like if you found this helpful, and follow us for more tips like this every week.
#MarketingTips #ServerSideTracking #PaidAdvertising
1 week ago | [YT] | 0