₹2.5 lakh ad spend generated ₹48 lakh in sales in 9 months. While 99% of D2C brands see their ROAS crash during scaling, this FMCG brand maintained 4x returns.
Here's the playbook that broke every rule:
After analyzing 100+ failed scaling attempts, this counterintuitive strategy stands out. - One FMCG brand. - Zero celebrity endorsements. - Pure data.
The Anti-Scaling Paradox, instead of burning cash on ads first, they spent Month 1 fixing what others ignore: - Store optimization before ads - Product pages that convert - Trust signals over traffic - Result: 4.2x ROAS from Day 1
They weren't chasing vanity metrics. They built a profit machine. The Numbers That Matter - Ad Spend: ₹2.5L → ₹5.3L (9 months) - Revenue: ₹48L+ generated - ROAS maintained: 3.6-4.2x - Break-even ROAS: 2.5x - RTO: 10-15% (vs 20% industry)
The Festival Hack Like Diwali sales but smarter: - Raksha Bandhan push = 80% growth - UGC ads, not celebrities - Retargeted 75% video viewers - New creatives for cart abandoners - The ₹0 Celebrity Strategy - Zero influencer fees - Authentic customer videos Result: Organic reach + paid amplification
The Lesson: You don't need to sacrifice ROAS for scale. You need to fix your store before your ads.
Most agencies start with campaigns. Smart ones start with conversions. From ₹2.5L to ₹48L revenue. No ROAS dip. No fancy hacks. Just data, discipline, and understanding that your store converts, not your ads.
Aditya Singh - I Run Ads
₹2.5 lakh ad spend generated ₹48 lakh in sales in 9 months. While 99% of D2C brands see their ROAS crash during scaling, this FMCG brand maintained 4x returns.
Here's the playbook that broke every rule:
After analyzing 100+ failed scaling attempts, this counterintuitive strategy stands out.
- One FMCG brand.
- Zero celebrity endorsements.
- Pure data.
Result? Q1: ₹10L → Q2: ₹19L → Q3: ₹19L+ revenue trajectory.
The Anti-Scaling Paradox, instead of burning cash on ads first, they spent Month 1 fixing what others ignore:
- Store optimization before ads
- Product pages that convert
- Trust signals over traffic
- Result: 4.2x ROAS from Day 1
They weren't chasing vanity metrics. They built a profit machine.
The Numbers That Matter
- Ad Spend: ₹2.5L → ₹5.3L (9 months)
- Revenue: ₹48L+ generated
- ROAS maintained: 3.6-4.2x
- Break-even ROAS: 2.5x
- RTO: 10-15% (vs 20% industry)
The Festival Hack Like Diwali sales but smarter:
- Raksha Bandhan push = 80% growth
- UGC ads, not celebrities
- Retargeted 75% video viewers
- New creatives for cart abandoners
- The ₹0 Celebrity Strategy
- Zero influencer fees
- Authentic customer videos
Result: Organic reach + paid amplification
The Lesson: You don't need to sacrifice ROAS for scale. You need to fix your store before your ads.
Most agencies start with campaigns. Smart ones start with conversions.
From ₹2.5L to ₹48L revenue.
No ROAS dip. No fancy hacks. Just data, discipline, and understanding that your store converts, not your ads.
Here's the complete video case study:
https://www.youtube.com/watch?v=VY177...
3 weeks ago | [YT] | 29