Invidious

Without attention, your business will continually have its head underwater.

This is one reason why businesses that does not invest in marketing will always lose to the ones that does.

There is no magic to growing a business, than first, getting attention.

Beyond money, attention is the most valuable currency of humans, because it involves time.

It is of utmost importance that you learn how to convince strangers (especially your ideal audience) that you deserve their attention.

To do this, you must learn marketing and how to influence people, before trying to advertise anything to anyone.

You can start by reading the books like;

- Influence: The Psychology of Persuasion, by Robert Cialdini

- Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely

- Contagious: Why Things Catch On, by Jonah Berger

- Thinking, Fast and Slow, by Daniel Kahneman

You can also do your own research and find helpful materials and resources that would be of immense help to you on this journey.

Always remember that without attention, your business will suffer and continue to have its head under water.

Learn how to capture attention.
Learn how to sustain the attention.
Learn how to convert the attention into money.

That my friend, is how to stay winning in business, especially as a small business owner.

As you already know, my friend, I wish you well today and always.

Cheers!

- Courage Ngele