In the world of sales and marketing, a sales funnel is a model that describes the journey a potential customer takes from first hearing about your business to actually making a purchase. A typical sales funnel is made up of three main layers: top, middle, and bottom. But there is a fourth layer that is just as important: your online audience.
The first layer of your sales funnel is your loyal customers, those who have already made a purchase and are so satisfied with your product or service that they are happy to advocate for your business. These customers are essential to building a strong foundation for your sales funnel, as they can help spread the word and bring in new customers through word of mouth.
The second layer of your sales funnel is made up of regulars, those who have purchased from you before and are likely to do so again. These customers are the backbone of your sales funnel and should be nurtured through targeted marketing campaigns and personalized communications.
The third layer of your sales funnel consists of your social media followers and email subscribers. These individuals have expressed interest in your brand but may not have made a purchase yet. They are valuable leads that should be engaged with regularly through engaging social media content and targeted email campaigns.
Finally, the fourth layer of your sales funnel is your online audience. This includes everyone who interacts with your brand online, from website visitors to social media followers to email subscribers. By optimizing your website and online content for search engines, you can attract more potential customers to your sales funnel and increase the likelihood of converting them into loyal customers.
In summary, building a strong sales funnel requires attention to all four layers: loyal customers, regulars, social media followers and email subscribers, and your online audience. By nurturing these groups through targeted marketing and personalized communications, you can build a loyal customer base that will help grow your business over time.
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4 Layers of a Sales Funnel
Watch the full blog on YouTube
https://www.youtube.com/watch?v=Xu9UN...
For more info go to
www.FMiMBranding.ca
In the world of sales and marketing, a sales funnel is a model that describes the journey a potential customer takes from first hearing about your business to actually making a purchase. A typical sales funnel is made up of three main layers: top, middle, and bottom. But there is a fourth layer that is just as important: your online audience.
The first layer of your sales funnel is your loyal customers, those who have already made a purchase and are so satisfied with your product or service that they are happy to advocate for your business. These customers are essential to building a strong foundation for your sales funnel, as they can help spread the word and bring in new customers through word of mouth.
The second layer of your sales funnel is made up of regulars, those who have purchased from you before and are likely to do so again. These customers are the backbone of your sales funnel and should be nurtured through targeted marketing campaigns and personalized communications.
The third layer of your sales funnel consists of your social media followers and email subscribers. These individuals have expressed interest in your brand but may not have made a purchase yet. They are valuable leads that should be engaged with regularly through engaging social media content and targeted email campaigns.
Finally, the fourth layer of your sales funnel is your online audience. This includes everyone who interacts with your brand online, from website visitors to social media followers to email subscribers. By optimizing your website and online content for search engines, you can attract more potential customers to your sales funnel and increase the likelihood of converting them into loyal customers.
In summary, building a strong sales funnel requires attention to all four layers: loyal customers, regulars, social media followers and email subscribers, and your online audience. By nurturing these groups through targeted marketing and personalized communications, you can build a loyal customer base that will help grow your business over time.
Watch the full blog on YouTube
https://www.youtube.com/watch?v=Xu9UN...
For more info go to
www.FMiMBranding.ca
1 year ago | [YT] | 1